A Quote by Campbell Brown

As the ratings go up, so does advertising revenue.

Campbell Brown

Quote Topics

Advertising Does Go Ratings Revenue Up

Quote Author

Campbell Brown
American - Journalist
Born: June 14, 1968

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

Stephen A. Smith

The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.

Barry Diller

I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue.

Connie Chung

At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.

Lowell McAdam

I've set aside a nice chunk of my advertising revenue each month for giveaways, like a KitchenAid mixer. I like buying them for the audience, because without the audience I wouldn't have the blog or the revenue in the first place.

Ree Drummond

Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.

Brit Hume

I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.

Charlie Ergen

Every single television product has the ambition to chase ratings, every one of them. Many have other ambitions, for many, ratings are not #1. But my experience on TV, and on the entertainment side, has been entirely ratings-based. When I look at TV I look at ratings. And I never second guess ratings. Never.

Lawrence O'Donnell

The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.

Jean Kilbourne

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

Bruce Barton

All media owners want to attract advertising revenue. Google is no different.

Maurice Saatchi

Is it any wonder, why the approval ratings of the Congress go up every time we go into recess?

Robert Byrd

The Republicans can send the nation into turmoil, but we will not come to any agreement that does not include new revenue - and not just token new revenue. It is their choice.

Patty Murray

I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.

Will McDonough

You know, l don't kid myself about the show. If it doesn't get ratings, it's off. Look, if I came up with the cure for cancer and it didn't get ratings, they wouldn't put it on. That's how vicious that business is.