A Quote by Candace Bushnell

The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when they think about you, you've got to stand out in their minds--like one of those characters in a novel.
To my way of thinking, whether it's a superhero movie or a romance or a comedy or whatever, the most important thing is you've got to care about the characters. You've got to understand the characters and you've got to be interested. If the characters are interesting, you're half-way home.
When you create those characters that people love and care about and put them in a dark hallway, already the audience is on edge, and they feel empathy for that character. Then it's up to me to decide what jumps out in that hallway. So I think laying that foundation of strong characters and strong story is the most important thing in a horror film.
For some people, I got away with something. And you know what? That's a fair thing to say, for them. I'm not saying I agree with that, but I can see how they can say that. But it's a matter of just like...you know, I'm really fortunate. As a journalist, I don't have to agree with you to talk to you. My job is to figure out why you think the way you think. I want to get to the root of why you think the way you think. That's what I find most fascinating as a storyteller.
I think it's really easy for people to point out hypocrisy in people's lives. It's like yeah, I get on planes a lot, and I drank from a plastic water bottle today - you know what I'm saying? A lot of people would just be like, "Oh, you're a hypocrite. You live in an ecovillage for a month, and then you fly around the world to talk about a movie." Don't think that I don't think about those things! Don't think that that's not, like, a quandary in my life. It can be a pretty intense ethical dilemma. I think it's about figuring out, you know, navigating life.
I think for people that are dealing with this out there, the important thing to know is that this is real. It's called CIU, and there are solutions out there for you.
I always think I know the way a novel will go. I write maps on oversized art pads like the kind I carried around in college when I was earnest about drawing. I need to have some idea of the shape of the novel, where its headed, so that I can proceed with confidence. But the truth is my characters start doing and saying things I don't expect.
I think in the inception and creation of the characters, improv was the most important part for me, because I wanted to feel at home in those characters. I wanted to feel like I could commit to them. And so much of improv is saying yes and committing, so I think that's where the improv came in. Even if I'm saying yes to the X across the room from me, or the tennis ball on a stick, I have to stay alive.
Dealing with those personalities and the people who run this music thing has been most challenging. It's hard to really communicate things to people who run a business yet forget the nature of the business. They only look at the bottom line and the financial return, you know, they forget what it is they're packaging. It's art.
The most important thing in the world for show business, really, you know everything's a high-tech business, but what people want now is what they can't get - exclusivity.
I don't want to know about the lives of other actors and I don't want people to know too much about me. If we don't know about the private lives of other actors, that leaves us as clean slates when it comes to playing characters. That's the point, they can create these other characters and I can believe them. I think if you're a good enough actor, that's the way to longevity in the film business. Keep everybody guessing.
One of my favorite artists is Tom Waits, whom most people think of as a wonderful singer-songwriter and a great poet. I certainly think of him that way, but I also know him as a terrific actor. You know, that persona that he puts on when he's doing his music comes from being an actor, figuring out a persona.
What I like to write about is stuff I know. I don't think I could write a novel. I don't think I have it in me to come up with those kinds of characters.
I find in most novels no imagination at all. They seem to think the highest form of the novel is to write about marriage, because that's the most important thing there is for middle-class people.
It's wonderful to have the most important thing in the world there first thing in the morning. And especially in this business, where the opportunity to think everything is about you is there every day, now I really know that it isn't all about me.
When I'm writing a script, I don't worry about plot as much as I do about people. I get to know the main characters - what they need, what they want, what they should do. That's what gets the story going. You can't just have action, you've got to find out what the characters want. And then they must grow, they must go somewhere.
The most important thing is that you make sure you follow the music, which is a musician's way of saying follow your heart. The two things are intertwined. You know, when you even mention the phrase "music business," the older you get, the sourer it sounds. It's a terrible business, you know. Music and business have nothing to do with each other; there's no correlation, so it's always a rub. I would encourage people, don't be swayed by the music business. If you're truly, in your heart, a musician, stay one, and let the business find you.
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