A Quote by Carolina Herrera
If you ask me to sew a button, I don't know how to do it! The idea of the whole collection and how you want to build your brand is all about working with the right people. And luck!
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Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
Everything I have is ready to wear, but I have the ability to have different options within the same brand. I have the Theyskens' Theory collection where it's a personal approach to how I build the collection where I fuse more fashion-y ideas and it has my name on it. So it's really something very research- and labor-intensive. And then I have the Theory brand where I infuse all points of view about fashion at large, and it's more global. It's really about making something succeed. You have an instant relationship with stores, and with sales teams, and people that are in the place.
A lot of young writers ask me about my process. They know what they want to write - but they need to know how. What's the right way? How do the professionals do it? What's the secret?
When I ask, “How are you?” that is really what I want to know. I am not asking how many items are on your to-do list, nor asking how many items are in your inbox. I want to know how your heart is doing, at this very moment. Tell me. Tell me your heart is joyous, tell me your heart is aching, tell me your heart is sad, tell me your heart craves a human touch. Examine your own heart, explore your soul, and then tell me something about your heart and your soul.
To me, the most shocking thing about grit is how little we know, how little science knows, about building it. Every day, parents and teachers ask me, 'How do I build grit in kids? What do I do to teach kids a solid work ethic? How do I keep them motivated for the long run?' The honest answer is, I don't know.
You have to do things right to stay in business, and that's not easy, and that's a choice on a daily basis, the choices you make in how to run your business and how to have a point of differentiation and how to be true to your brand, how to offer something that people want and to offer something that you love.
When I get asked the question, "Do I want to loan you money?" I want to know, how much do you earn? How much do you owe? What is your net worth? When people talk about countries for some reason they only ask how much did you earn and what's your debt?
Don’t ask me those questions! Don’t ask me what life means or how we know reality or why we have to suffer so much. Don’t talk about how nothing feels real, how everything is coated with gelatin and shining like oil in the sun. I don’t want to hear about the tiger in the corner or the Angel of Death or the phone calls from John the Baptist.
How to get rich ... whenever I meet people, that's usually what they want to know from me. You ask a banker how he makes bread. You ask a billionaire how he makes money.
People call you "director," but it really should be "economic manager." Because everything is "Well, we can do another take here, but then you're gonna lose that shot over there." Or "The sun's going down, sorry, you're outta luck. We can't afford to." You know? And meanwhile, how do you get the performer's performance? I'm thinking the whole time all about "How can I get my day done?" And my performances are primarily a result of casting the right people at the right time in the right parts. And then I do little modifications.
I've been really, lucky and sometimes you think, 'Why? How did this happen to me - what did I do to deserve this?' And you realize how much it's just luck. And then you see that there's a lot of people who are not as lucky as you are, and I want to like share that luck, you know?
I'm looking back at what I did and how it works. In a sense I'm waiting to see how people will respond. I'm waiting to see how you respond, without asking me to tell you what I think about it, because it is your job to give me an idea of how you go about thinking about this work. And if it's too absurd then, you know, I'll kick you out!
When I came right out of college I remember someone pulling me aside and telling me how to exactly fit in. How to wear my hair, what clothes I should wear, even how I should talk and wave or not wave or hold my hands. I wish I never had that conversation. It held me back for like two years and it took me a while to learn this myself, but the idea that you are your own brand, and you are your own person.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
Never ask people. Not about your work. Don't you know what you want? How can you stand it, not to know?
I want a strong border. I do want a wall. Walls do work, you just have to speak to the folks in Israel. Walls work if they're properly constructed. I know how to build, believe me, I know how to build.
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