A Quote by Casey Wasserman
The NBA has been extraordinary in its use and embrace of social media; they are by far the leader in professional sports.
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While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media.
There are extraordinary positives and advantages to Facebook and social media and things that genuinely do bring us together. With that comes the horrible negatives of it, but I don't think social media is going anywhere.
I use social media not to ask new people to like my stuff. I use social media to connect with that one reader who likes my stuff.
I don't really even know what Twitter is. I know that might sound wierd to some people. I don't use social media. I make music, so I use social media... it's more helpful for me when I'm making music than as an actor.
What is interesting is the power and the impact of social media... So we must try to use social media in a good way.
I think the American sports culture has the idea that professional athletes need so much, like flying private planes, which obviously we don't, but that's the American sports culture when they think of the NFL and the NBA.
I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
I was never the guy who was going to try to use my social media to be a source of promotion for myself... It was always trying to use whatever kind of a voice in the position that I have been blessed with for good.
With social media, you take the good and the bad of it. You have to make the most of the opportunities. You can use social media to your benefit to expand your character and gets eyes on you and what you're doing.
It's funny how I use social media because I don't use it to promote my restaurants that much. I use it for social issues and I think that's what it's for. I do a few things - I mess around with music a lot because that's a passion of mine. If something strikes me and I want to share it, I do.
I try to use social media as a tool for good. Fortunately I can say that social media has treated me pretty well. I've been exempt from a lot of the mean comments. Of course it happens now and then. It's funny because let's say a rude or off-putting comment comes in, rather than ignore it, I'll talk to that person and there are so many times I've gotten apologies, like "I totally understand, I'm with you."
There's just so much negative media surrounding professional athletes or sports in general, whether it's kids that are pressured too much or professional athletes making mistakes that influence their family...
Although my values and my morals are old-school, you have to kind of key into the landscape of social media and how the world is progressing. I'd be a fool to sit there and go, 'Yeah, let's use the telephone to telemarket myself'... Social media is something that I definitely have to tap into, to another demographic.
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.
My dream was to be in the NBA. I wasn't really focused on being a star player on a team. I just wanted to make it to the NBA. I've been blessed for the opportunities to be in the Finals, been in the playoffs ever since I've been in the NBA.
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