A Quote by Cass Sunstein
In psychology and behavioral economics, people have shown that if you just describe options in a certain way, or make some features of a situation salient, you can get people to do and even see what you want. You don't have to be a Jedi to manipulate people's attention.
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Behavioral economists have shown that a sizable percentage of people are willing to pay real money to punish people who are taking from a common pot but not contributing to it. Just to insure that shirkers get what they deserve, we are prepared to make ourselves poorer.
How should the best parts of psychology and economics interrelate in an enlightened economist's mind?... I think that these behavioral economics...or economists are probably the ones that are bending them in the correct direction. I don't think it's going to be that hard to bend economics a little to accommodate what's right in psychology.
Everyone's lost a lot of money on their 401k plans. I've heard some people calling them 201k plans. So it's even more important to get people to be saving more for retirement. Behavioral economics has helped us learn a lot about how to do that.
I get off on the interaction with people, and I love the chess of a movie and particularly - not only in preproduction or in production or postproduction - the behavioral chess. That is, learning and being humbled by and also teaching certain people certain things. I love that. As a producer, you have an opportunity to see the whole and bring people together.
You discover over time that music can be overwhelming. Unless the musicians involved understand this they can lose audiences. Spontaneity and improvisation are salient features but I also strive to make music that is peaceful. I want to make music that aids world peace in the same way that the people who shaped my development did.
The weird job of acting is that it is so simple. You just see the person in the situation. It is whatever you have to do to get there. Some people want to stay up all night or cut their toe off. For me it is a bunch of reading, and hanging out with real people, I do that. You never know what you are going to get. It might be the shoes people wear.
Look, I want to be able to make the stupidest movies ever, because they make people laugh and they make money. But that's not all I want to do. And I think I've proven to some people - the ones paying attention - that I can do more. Everybody else, well, they can wait and see and make up their mind.
I just like surprising people. I never want to get to a place where people see that I am in a movie and they go see the movie and they expect a certain performance one way or the other. That is just inherently boring to me.
What's interesting to me is that in terms of people who I feel are getting what my game is about - and here I'm not even talking about what the elements of the story mean, like, whatever symbolism and metaphors and things are in there. But even the structure of the game, like, there's a fundamental structure and reasons in the way things are laid out, and parts of the game that are meant to draw people's attention to certain things, regardless of what's contained in that structure. And what's interesting to me is that some people get that, and some people don't.
There is behavioral ecology, which looks closely at the difference different ecologies make to behavior and other features of animals and humans. There's evolutionary individual psychology, there's evolutionary social psychology. In Darwin's terms, evolution couldn't exist without variation, and variation is important in behavioral genetics. And so on, and so on. There are so many instances in which evolution actually sharpens the precision, I think, with which one can find out the importance of differences. We're interested in differences as well as commonalities.
So you can have your program, but you also have to be ready to change it immediately because there are certain kinds of people who like certain kinds of songs and they like - some people want to dance when you come out, some people just want to be intimate with you. So you kind of feel your way through a show.
Some people get in the way of change happening. Some people spend their whole careers thinking they can make a difference. Other people want to do as little as possible to get the day done.
I started to read as obsessively about Star Wars as I once did about Kant - and still do about behavioral economics and behavioral psychology.
I would love to do more movies. I'd like to get into some theater, too, if I could, just to learn more. I want to do gritty performances that I'm proud of. It doesn't matter to me if four people see it or millions of people see it, as long as I perform in such a way that people go, 'Wow!
I would love to do more movies. I'd like to get into some theater, too, if I could, just to learn more. I want to do gritty performances that I'm proud of. It doesn't matter to me if four people see it or millions of people see it, as long as I perform in such a way that people go, 'Wow!'
Everybody knows about Las Vegas. It's a state of mind. Some people want to come with their kids and have a great weekend. Some people want to shop. Some people want to find hookers. Some people want to eat. Some people just want to gamble. It's a potpourri of decadence.
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