A Quote by Cass Sunstein

The economic analysis of law has had many good ideas. It's had one great idea -like, world-transforming idea, I think. And the idea is, when you're stuck, minimize the sum of the costs of decisions and the costs of errors.
Ideas are nothing. They're irrelevant. If you think your idea is so important, you're doomed. The reality is if you don't like one idea, I've got 299 more. If I tell you my idea, and you can execute better against that idea than I can - great; I get to play a terrific game.
Since many things we see were once an idea, let us create good ideas today because they will be the realities of tomorrow! When you create an idea, do not forget that you shape the future! Idea is your God side! With ideas, you can change the universe, but only with very great ideas!
[Photographer Julian Wasser] had this great idea that I should play chess naked with Marcel Duchamp and it seem to be such a great idea that it was just like the best idea I'd ever heard in my life. It was like a great idea. I mean, it was - Not only was it vengeance, it was art, and it was, like, a great idea. And even if it didn't get any vengeance, it would still turn out okay with me because, you know, I would be sort of immortalized.
There's this famous observation that I totally believe: Great startup ideas are the ones that lie in the intersection of the Venn diagram of 'is a good idea' and 'looks like a bad idea.' So you want most people to think it's a bad idea and thus not compete with you until you get giant. But for it to secretly be good.
Now, ideas are the raw material of progress. Everything first takes shape in the form of an idea. But an idea itself is worth nothing. An idea, like a machine, must have power applied to it before it can accomplish anything. The men who have won fame and fortune through having an idea are those who devoted every ounce of their strength and every dollar they could muster to putting it into operation. Ford had a big idea, but he had to sweat and suffer and sacrifice to make it work.
Most of the pilots I choose do not have high-concept ideas, so for me it's not the idea as much as the execution of the idea, and if the idea, like you take a bar in Boston, that's not a high-concept idea. But if it's executed well, it makes a great show.
When you're an established name, you know that a children's book will have a pretty good chance of getting picked up. Like Madonna. It's not that I had this great idea. Actually, in my case, it was a great idea.
I've known people who had fantastic ideas, but who couldn't get the idea off the ground because they approached everything weakly. They thought that their ideas would somehow take off by themselves, or that just coming up with an idea was enough. Let me tell you something - it's not enough. It will never be enough. You have to put the idea into action. If you don't have the motivation and the enthusiasm, your great idea will simply sit on top of your desk or inside your head and go nowhere.
I have one very basic rule when it comes to "good ideas". A good idea is not an idea that solves a problem cleanly. A good idea is an idea that solves several things at the same time. The mark of good coding is not that the program does what you want, it's that it also does something that you didn't start out wanting.
Three ideas stand out above all others in the influence they have exerted and are destined to exert upon the development of the human race: The idea of the Golden Rule; the idea of natural law; the idea of age-long growth or evolution.
People don't understand this: Ideas are important, but they're not essential. What's essential and important is the execution of the idea. Everyone has had the experience of seeing a movie and saying, "Hey! That was my idea!" Well, it doesn't mean anything that you had that idea. There's no such thing as an original concept. What's original is the way you re-use ancient concepts.
Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.
I had ideas. A lot were good, but in many ways, I had no idea or experience about how to carry them out.
I don't think that I had any idea that 'Fear of Flying' would become a part of the culture. I had no idea that it would go all over the world and be published in Chinese and Serbo-Croat and so on.
Ideas are of themselves extraordinarily valuable, but an idea is just an idea. Almost anyone can think up an idea. The thing that counts is developing it into a practical product.
Talking to people is beneficial if you can identify the right people to share ideas and discuss decisions because everyone has blind spots, and others can sometimes catch yours. I think an investment team is a bad idea, but it is a good idea to talk to trustworthy individuals who do not have biases or interests.
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