A Quote by C.C. Chapman

People just jump right to, 'We're going to create this really cool thing and put it out there and people are going to magically find it.' You have to market your marketing.
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!
I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.
I'm not a big fan of overt marketing. I'd much rather just put things out there for people to see. I'm just putting it out there for people to see. If people think this is cool, I'm hoping they'll tell their friends.
I would not be as married to locations and ideas, when I show up in the city that I'm actually going to shoot it in. You really have to roll with it. That perfect thing you have in your head just isn't going to be there sometimes, and you have to figure out what you're going to do, if you can't find it.
You need that marketing power. You need to go do the interviews. You need to put yourself out there and risk and be open to the fact that people are going to not like you, and they are just going to rip you apart, and whatever you say in an interview can get quoted out of context.
We're going to have a moment. It's coming: just that breakthrough that's going to give us a cool factor, and more people will want to be a part of it. Because that, to me, is the only thing we're lacking - that social thing: 'It's cool to go to a WNBA game.'
"I'm going to put out something that I believe in, or I'm not going to do it." I'm really scared of putting out a product that people will say, "Oh, that's not as good as the other thing."
I've had people say, 'Oh you've made whistleblowing cool.' But it's really not. It's a good thing to do. And it's the right thing to do. But it's arduous and difficult, particularly if you are going up against something that's really powerful and political.
I purposely got involved in the American market, as I'm really interested in it. I find the way they do marketing there really cool.
When I get hurt in the market, I get the hell out. It doesn't matter at all where the market is trading. I just get out, because I believe that once you're hurt in the market, your decisions are going to be far less objective than they are when you're doing well If you stick around when the market is severely against you, sooner or later they are going to carry you out.
The great thing is, Internet allows you to create your own job, not just look for jobs other people are going to give you. And that, combined with the American spirit, I think, is going to help us come out of the recession faster than other countries. And I think it's going to help Africa come out of, you know, a century of slump.
You can't go on like you're going to start really living one day like all this is some preamble to some great life thats magically going to appear. I'm a firm believer that you have to create your own miracles, don't hold out that there's something better waiting on the other side. It doesn't work that way. When you're gone, you're gone. Don't wait.
I don't ever assume that people are going to love or appreciate what I do. It would be great. I don't assume that they're not going to. I just am like, 'I'm going to do my absolute best at everything I do, and I'm going to put it out with pride and hope people enjoy it.'
I know what we're going to do as PWR BTTM. We're going to put a new record out; we're going to go on tour a lot, and we're going to do cool stuff. We're going to try to be kind to our friends and family and loved ones. And we're going to look cute.
I'm just going to write whatever I'm going to write, and whatever shelf or section they end up on at the bookstore is just going to be that, and I'll let the marketing people pull their hair out and worry about it.
If you're up there [on stage] thinking about what you're doing, you're just not there and it's not going to happen.So trying to learn how to overcome those - which is a normal thing to do. You're in front of a lot of people. People are going to get very self-conscious. So you have to learn to sort of overcome that tendency towards self-consciousness and just blow it wide open. And you jump in and join all those people that are out there enjoying what you're doing together.
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