A Quote by Chad Hurley
Fashion brands looking for explosive growth go the wholesale route, to get their products into stores, but then they end up relying on those sales.
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Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
As a child growing up in Ireland, you would have to go to Dublin if you wanted to go to the luxury brands. And I remember my mother being too uncomfortable to go into some of those stores. I want to get rid of the barrier.
Retailing has become fiercely competitive. Today there are many large global fashion companies who have opened up mono-brand stores in major cities around the world. When I first opened my boutique in New York, in 1985, there were almost no other European luxury brands present with their own stores. Now Fifth Avenue is packed with huge stores from major Italian and French labels.
It seems that, every day, a new brand is popping up, and everyone has become an expert on supplements and training. Hey, there's a lot of great brands and products out there, but there are also those just looking to grab a piece of the money pie.
These growth hormones, where can I get a bunch of them? Is there some way that, with electricity, you could stimulate your own growth hormones? Plug yourself in for five minutes, there'd be a little jolt, but you'd get used to it. It wouldn't be bad at all; in fact, you'd get to enjoy it, probably. Then away you'd go, and youth wouldn't be wasted on the young anymore. You'd be 25, with a 95-year-old mind. Granddad would start breaking into liquor stores and staying out late. Hope we have it soon!
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
I often find things at thrift stores and library sales that I never could have been looking for. In those cases, the research is done after the fact to figure out what, exactly, I've found. It's surprising how much out there still has no online presence.
I didn't know anything about fashion. You would see me in the biggest sweater with jeans or the tightest elastic pants. Not nice clothes. My mom took me a lot to consignment stores when I was younger, and I never really got to go to fancy high-class stores, so... vintage was like a step up.
I had a fundamental love of fashion, of products and accessories. I loved the merchandising side of it and understanding how to maximize sales.
The Dover Street Markets bring brands of all disciplines together to sell their products in an open atmosphere that, most importantly, incites creativity. They are, along with the 'Comme des Garcons' stores, usually located in areas off the beaten track.
When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.
Of all the things that can have an effect on your future, I believe personal growth is the greatest. We can talk about sales growth, profit growth, asset growth, but all of this probably will not happen without personal growth.
There's a great debate going on, you know, on whether we're moving toward a system of giant oligopolies or a system of multiples of small businesses. Which is it? I think it's both. In every sector of the economy, we have giant brands that are trustworthy guides to what's good, and then a vast number of small groups, many of them project-based, sometimes folding and re-creating, that are offering products and services through those giant global brands.
In other words, unlike some people with new theories, we will go out, we'll go into a school and we get products and the products are evaluated, whether it's by teachers or others. The scores are quantified and then we compare performances.
I grew up thinking, 'You go to university, you get your degree, you get a job, you get married and then you have a family.' But when I got to the point in my life where I had all those things, and was looking to start a family, I was miserable. I realised I didn't want kids.
I grew up in Perugia, Umbria, in a world outside of fashion, so I didn't learn about it until I was older and moved away. In Milan, the women are really into fashion, and all the big fashion brands are based there, but I don't think they feel pressure to look good all the time.
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