A Quote by Chad Hurley
I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.
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My theory is, I don't know how long it's going to be, five or ten years, there will be only two ways to see a movie, and that will either be on your computer through your TV screen or in the cinema, end of story. There will be no DVD; that's it - simple.
My theory is, I don't know how long it's going to be five or ten years, there will be only two ways to see a movie and that will either be on your computer through your TV screen or in the cinema, end of story. There will be no DVD, that's it, simple.
The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.
Instruction, and advice, and commands will profit little, unless they are backed up by the pattern of your own life. Your children will never believe you are in earnest, and really wish them to obey you, so long as your actions contradict your counsel... Think not your children will practise what they do not see you do. You are their model picture, and they will copy what you are... will seldom learn habits which they see you despise, or walk in paths in which you do not walk yourself.
But what I can do is paint you a picture of what you’ll never see when you’re with a guy who’s really into you: You’ll never see you staring maniacally at your phone, willing it to ring. You’ll never see you ruining an evening with friends because you’re calling for your messages every fifteen seconds. You’ll never see you hating yourself for calling him when you know you shouldn’t have. What you will see is you being treated so well that no phone antics will be necessary. You’ll be too busy being adored.
Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.
Some people see what I don't see - I'm just so happy to do all of this just being myself. The same thing what you get on the TV, you will see in your local Asda or the pound shop.
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
I was lucky enough to go see Steve Jobs with Marc Benioff. We were talking about the iPad, and one of the things Jobs said - and it was a little self-serving - was go and build your iPad app, and that is going to change the way you think about your online app, and you will go back, and you will redo your online app. I believe that.
Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
The dying sun will glow on you without burning, as it has done today. The wind will be soft and mellow and your hilltop will tremble. As you reach the end of your dance you will look at the sun, for you will never see it again in waking or in dreaming, and then your death will point to the south. To the vastness.
OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
A lot of people will center their living room around a TV. I personally think that's the wrong decision. I mean, have it there, absolutely. But to walk in and clearly see that the sole focus of any time you have in your house is that TV?
Someday, in the moment of death, your whole life will pass before you. In a few fractions of a second-because time no longer applies-you will see many incidents from your life in order to learn. You will review your life with two questions in your consciousness: Could I have shown a little more courage in these moments? Could I have shown a little more love? You will see where you let fear stop you from expressing who you are, how you feel, or what you need. You will see whether you were able to expand into these moments, just a little, to show love, or whether you contracted.
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