By delivering a wide array of programming to YouTube, the NBA will be able to connect with its existing worldwide fan base and reach a vast new audience that is passionate about basketball.
The best thing about a platform like YouTube is that it helps musicians all around the world to reach such a vast audience.
Pantelion and Televisa can reach my core fan base better than anyone, and with the distribution expertise and brand recognition of Lionsgate, I know we can build on the crossover audience that we began to reach with 'Instructions.'
You have to be able to connect and re-connect to the passionate things that got you to a certain point in the first place. If you can connect and continue to hold onto that passion, that's the key thing that will help you get through tough times.
To me, mass media is when you are able to use a platform to reach an audience on a large, global scale, and I think YouTube has certainly achieved that and is still finding ways to bring a wider range of content to its audience.
The wonderful thing about delivering sports commentary on NPR was that because it has such a broad audience, I was able to reach people who otherwise had little or no interest in sport - especially as an important part of our human culture.
We're committed to delivering our viewers and advertisers year-round programming with a wide variety of storytelling.
We face a wide array of threats, which means we have to have a wide array of capabilities.
It's such a passionate fan base in Arizona, and such a smart fan base.
Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go.
The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.
I'm the ayatollah of the Jane Austen fan base! I want to lead the fan base, not be attacked and devoured by the fan base.
I'm able to show on YouTube what I'm passionate about, what I love to do and one of those things is sewing my gear.
Perhaps storytellers don't need to care as much about the future as executives and investors do. After all, isn't it possible that technology will enable storytellers to connect directly to their audience without the need for anyone to share the programming decisions or the profit in between? Don't bet on it.
It's really cool to know that you've put something together that isn't for a particular audience. It's so often that a TV show can really only speak to one sect of the population, and this really is something that appeals to a worldwide fan base. People who are into the pursuit of knowledge. Their reaction has meant the world to us.
I don't feel I'm fighting to reach this huge audience; it just happens. I go on stage before the audience arrives and look out to this vast empty house. There's something therapeutic about taking in the ring where you'll perform.