A Quote by Chad Hurley

If you're creating an entertainment site, you want the content to be the star. — © Chad Hurley
If you're creating an entertainment site, you want the content to be the star.
We asked people why they didn't go to MySpace. A lot of people thought it was too hard to use, they thought it was a music site, or a content site. Privacy was a concern, or they'd say it was a site for teenagers.
Our old site did not have very good support for the disabled, but our new site should soon have much better support. With all of our content in divs now, we can hide all but the relevant chunks of content and navigation with a simple alternate CSS file.
In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our biggest challenge is creating content and creating services. Excite people. We were fortunate we were able to do that with the Wii.
When you run the Walt Disney Co., you gain a fair amount of experience in customer-facing businesses, particularly in site-based entertainment. I have a lot of experience in marketing, a lot of experience in selling, particularly tickets to site-based entertainment or movies or whatever.
Unfortunately most easily-digested entertainment has as much actual content as a Spongebob Squarepants episode, so the trick is to try to fit actual nourishing content into enjoyable entertainment.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
I didn't want my parents to know about 4chan at first because of the adult content. By the time I was 18 and could talk about it, the site had become notorious for its exploits and the adult content on there.
We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.
If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.
The main thing I want to do, is to make our website the most entertaining website there is on the Internet. I want it to be the premiere site for entertainment, for communication, and for fun.
If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity.
I want to do films that provide entertainment, but are also content-driven.
The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they're almost gone. People are taking control of their entertainment. People are Tweeting, posting on Facebook and YouTube.
Wayfarer is built on the idea that we can actually make a huge difference by creating entertainment and television and digital and branded content with a message. It doesn't always have to be really, really inspiring or really earnest. We call it chocolate-covered broccoli.
You don't want to be the site that people should use. You want to be the site they can't stop using.
And it is very moving because one has to see the site not as just another site of development but it is a very special site. It is a site that souls and hearts of all Americans.
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