A Quote by Chamath Palihapitiya
I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.
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How do you convince somebody to host a stranger for the weekend? That's not a trivial thing. It's not something I think you can throw technology at, marketing at, or sales at. We threw design at it because that's all we knew, and in doing so, I feel like we brought a human touch to it, which is so needed.
Excellence Matters. Excellent people. Excellent vision. Excellent marketing. Excellent strategies.
Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
IBM customers of any size can now rest assured that Double-Take, the most innovative, flexible and reliable data protection solution on the market, is proven to integrate easily into their IBM infrastructure.
Mobile communications have two functions: as a safety net, and as a marketing tool. I think it'd be foolish to not carry one for safety sake. Using one for marketing is an optional activity, and I've generally stayed away from extensively using one for this purpose because it's a distraction.
The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.
Most Fortune 500 companies began as small start-ups whose entrepreneurial founders slowly developed the infrastructure, hired the staff, sourced manufacturers or built their own factory, and created distribution, sales, and marketing plans.
A while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.
There are two ways to fight the United States military: asymmetrically and stupid. Asymmetrically means you're going to try to avoid our strengths. In the 1991 Gulf War, it's like we called Saddam's army out into the schoolyard and beat up that army.
Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stores had when Wal-Mart came onto the scene.
I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.
It's very important to distinguish between what most people in the West think about knowledge, and what the Indian concept of knowledge is. In the West the knowledge is something that is tangible, is material, it is something that can be transferred easily, can be bought and sold; or as in India real knowledge is something that is a living being - is a Vidya.
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success - along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Millions and millions of people don't pay an income tax, because they don't earn enough to pay on one, but you pay a land tax whether it ever did or ever will earn you a penny. You should pay on things that you buy outside of bare necessities. I think this sales tax is the best tax we have had in years.
I don't like being preachy. I think using fun and humor is an excellent way to make people think.
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.
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