A Quote by Charles Duhigg

But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.
Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
What we know from lab studies is that it's never too late to break a habit. Habits are malleable throughout your entire life. But we also know that the best way to change a habit is to understand its structure - that once you tell people about the cue and the reward and you force them to recognize what those factors are in a behavior, it becomes much, much easier to change.
It turns out that dopamine is a chemical on double duty in the brain. Along with its role in motor commands, it also serves as the main messenger in the reward systems, guiding a person toward food, drink, mates, and all things useful for survival. Because of its role in the reward system, imbalances in dopamine can trigger gambling, overeating, and drug addiction - behaviors that result from a reward system gone awry.
Your brain will eventually enjoy exercise for exercise sake, right; endorphins and endocannabinoids will create a sense of reward, but it doesn't know that at first.
We chase the reward, we get the reward and then we discover that the true reward is always the next reward. Buying pleasure is a false end.
I gather that the dopaminergic system in the reward centres of the brain respond even more vigorously to the expectation of reward than to reward itself. Hence, perhaps, the disappointment.
We reap a reward merely in the act of helping others. We never know how, or if, that reward will come back to us. Helping is the reward; none other is needed nor better.
Virtue is not an end in itself. Virtue is not its own reward or sacrificial fodder for the reward of evil. Life is the reward of virtue-and happiness is the goal and the reward of life.
Doing your best is taking the action because you love it, not because you're expecting a reward. Most people do the exact opposite: They only take action when they expect a reward, and they don't enjoy the action. And that's the reason why they don't do their best.
Your reward will be the widening of the horizon as you climb. And if you achieve that reward you will ask no other.
Once you have done a man a service, what more reward would you have? Is it not enough to have obeyed the laws of your own nature, without expecting to be paid for it?
You see, if you take pains and learn in order to get a reward, the work will seem hard; but when you work... if you love your work, you will find your reward in that.
It is wrong to expect a reward for your struggles. The reward is the act of struggle itself, not what you win.
People who do crime do it for reward. But you end up in jail - that's no reward. Through crime, your ambitions are low.
Every habit is made of three parts... a cue, a routine and a habit. Most people focus on the routine and behavior, but these cues and rewards are really the way you make something into a habit.
We all like to look forward to things. Incentivize yourself with a reward—a massage, dinner with a friend, a night watching your favorite show, a yoga class on Saturday morning. Visualizing a reward at the end of the to-do tunnel may help with reaching goals/completing tasks.
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