A Quote by Charles Duhigg
Candy bar companies, through commercials, have tied their products to low-energy cues, transforming what was once a dessert into a pick-me-up for cubicle dwellers.
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I used to live on one candy bar a day - it cost a nickel. I always remember the candy bar was called Payday. That was my payday. And that candy bar tasted so good, at night I would take one bite, and it was so beautiful.
I get the Reese's candy bar. You look at that, there's an apostrophe-s there. That means the candy bar is his. I didn't know that. Next time you're eating a Reese's candy bar, and a guy named Reese comes by and says, "Gimme that", you better hand it over.
I like it when you reach into a vending machine to grab your candy bar, and that flap goes up to block you from reaching up? That's a good invention. Before that, it was hard times for the vending machine owners. "Yeah, what candy bar are you getting?" "That one, and every one on the bottom row!"
It used to be that American and European companies built their products in low-wage countries, separated by great distances from the innovators who developed the products and the markets where they were sold. But companies increasingly find that is an outmoded way of doing business.
One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance to 'name your own price' for a variety of products, including airline tickets.
I grew up watching people and companies commercialize Black History Month. I watched old McDonald's commercials, and they'd blacken up the commercials for 28 days then go back to normal in March. It got annoying to me.
I grew up always having dessert after dinner. Always. It's such a hard habit for me to break. It's fine to have dessert every once in a while, but not seven days a week!
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
On stage, there are hundreds of people watching you. It's so much energy directed at you. I pick up energy really easily. Even if I go to the grocery store and no one is paying attention to me, I can pick up other people's moods and it's really intense.
Well, let's see, I found out Pagan has low blood sugar and becomes a complete b--witch if she doesn't eat a candy bar during a stressful moment.
If you take a candy bar in the short run, it gives you a burst of energy, but after a while, it just makes you fat.
You don't pick up cues, you pick up impulses.
If I am acting out in any particular way that is harmful to myself - without a shadow of doubt, there is a feeling suppressed under wanting that second candy bar. Often, it is that little voice I haven't paid attention to. It's generally not the adult voice. If I take a moment to address that and figure out what that is, the desire for the candy bar seems to dissipate.
Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commonplace notion that commercials are about products. They are about products in the same sense that the story of Jonah is about the anatomy of whales.
Making movies is eating candy. It's a very expensive candy, so you value when you can do it. So when you can do it twice at once, it's like, you know, a kid in a candy store!
I grew up with free television. Now, it wasn't free, there was these commercials, and so the economic model was driven through commercials and through advertising.
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