A Quote by Charles Duhigg
When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between 'teenyboppers' and 'counterculture consumers.'
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China has its own Baby Boom generation. And China's baby boom generation, because of the size of China itself, is the world's largest baby boom generation.
If there is one common theme to the vast range of crises...it is that excessive debt accumulation, whether it be by the government, banks, corporations, or consumers, often poses greater systemic risks than it seems during a boom.
The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.
Labor force participation peaked in early 2000, so its decline began well before the Great Recession. A portion of that decline clearly relates to the aging of the baby boom generation. But the pace of decline accelerated with the recession.
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
The Baby Boom has spawned an even bigger Grandma Boom. For every baby born, two women turn into grandmas.
The 1960s was probably the first time in history that young people were recognized as a big group of consumers and as a commercial proposition for Madison Avenue. Advertising played a major role in creating the ethos of that era - the idea that, "Here it is, and you can have it now." I know that many kids thought that the ethos of the 1960s was due to their own peculiar virtues, but, in fact, it had a lot to do with the realities of the marketplace and commerce.
Mothers know the difference between a broth and a consommé. And the difference between damask and chintz. And the difference between vinyl and Naugahyde. And the difference between a house and a home. And the difference between a romantic and a stalker. And the difference between a rock and a hard place.
The first generation of Russian terrorists came out of the '60s counterculture - the 1860s in Russia bearing a striking similarity to the 1960s in the United States, with Russian students growing their hair, following gurus who extolled the 'new man,' and starting communes.
My generation had to be taken seriously because we were stopping things and burning things. We were able to initiate change, because we had such vast numbers. We were part of the baby boom, and when we moved, everything moved with us.
The difference between writing a book and being on television is the difference between conceiving a child and having a baby made in a test tube.
I consider the electric guitar to be like a drum with strings. It became the drum of the Baby Boom generation. And the drum has always been the center of the tribe, a new electronic tribe.
There is a vast difference between merely knowing about Christ and actually knowing Him-the difference between heaven and hell.
Baby boom generation in China will start to hit retirement age in the very next few years, let's say by the end of this decade.
There is a kind of fear, approaching a panic, that's spreading through the Baby Boom Generation, which has suddenly discovered that it will have to provide for its own retirement.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
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