A Quote by Charles Francis Richter
Incidentally, the usual designation of the magnitude scale to my name does less than justice to the great part that Dr. Gutenberg played in extending the scale to apply to earthquakes in all parts of the world.
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The usual designation of the magnitude scale to my name does less than justice to the great part that Dr. Gutenberg played in extending the scale to apply to earthquakes in all parts of the world.
What emerged, of course, was that the magnitude scale presupposed that all earthquakes were alike except for a constant scaling factor. And this proved to be closer to the truth than we expected.
I think the secret of the world lies in the C major scale. The universe opens its doors when a major scale is played. There's stuff going on in a major scale that is a direct connection to divine, universal hugeness.
The most remarkable feature about the magnitude scale was that it worked at all and that it could be extended on a worldwide basis. It was originally envisaged as a rather rough-and-ready procedure by which we could grade earthquakes. We would have been happy if we could have assigned just three categories, large, medium, and small; the point is, we wanted to avoid personal judgments. It actually turned out to be quite a finely tuned scale.
Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.
There is another common misapprehension that the magnitude scale is itself some kind of instrument or apparatus. Visitors will frequently ask to 'see the scale.'
Scale is of prime importance and I think that oversized scale is better than undersized scale.
'Ides of March' I did for scale - scale as a director, scale as an actor, scale as a writer.
One should see the world, and see himself as a scale with an equal balance of good and evil. When he does one good deed the scale is tipped to the good - he and the world is saved. When he does one evil deed the scale is tipped to the bad - he and the world is destroyed.
Great businesses can be built on scale. I think Amazon has built a phenomenal commerce business largely on scale. Their network effect isn't obvious to me, but boy, have they used scale effectively.
We live in a world where great incompatibles co-exist: the human scale and the superhuman scale, stability and mobility, permanence and change, identity and anonymity, comprehensibility and universality.
Incidentally, the world is magical.
Magic is simply what's off our human scale... at the moment.
There's only a few directors that can do what Emmerich does on an international scale and on an action scale.
A large-scale crisis - whether a terrorist attack or a financial crash - would likely provide the pretext to declare some sort of state of exception or emergency, where the usual rules no longer apply.
It's a lot easier to figure out how to scale something that doesn't feel like it would scale than it is to figure out what is actually gonna work. You're much better off going after something that will work that doesn't scale, then trying to figure how to scale it up, than you are trying to figure it all out.
If you paint a building shocking pink, that has no scale, it is just a huge mistake, but it's not in the scale of the city to have things like that. You know. So, not only because it's not appropriate, not only because it's offensive to the environment, I mean but among them also because that quantity of that color in the urban scale, is out of scale.
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