A Quote by Charles Kettering
The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Quote Topics
Quote Author
Related Quotes
Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.
We don't believe in market research for a new product unknown to the public. So we never do any.
If we are to have a stabilized market demand, selling pressure should be maintained . . . perhaps increased . . .at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.
Socialized medicine allows a nation to exclude a U.S. product from its market if the U.S. firm does not make generous enough price concessions. Accordingly, what has developed is a system within which U.S. firms make large profits on new drugs in the U.S. market, but very low profits on sales everywhere else.
Sales may lead to advertising as much as advertising leads to sales.
Sales teams use social media to generate leads and track clients as they move through the sales funnel. Operations and distribution teams forecast supply chains, while research and development squads brainstorm product ideas.
People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.
Political correctness is the fascism of the 90's, it is this rigid feeling that you have to keep your ideas and your way of looking at things within very narrow boundaries or else you'll offend someone. Certainly one of the purposes of journalism is to challenge just that way of thinking, and certainly one of the purposes of criticism is to break boundaries, that's also one of the purposes of art.
I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.
In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.
We are addressing duplication and complexity. At the same time, we are investing more in research and development, speeding up the time to market of new innovations, and expanding our sales force in markets where growth is to be found, like Turkey, Russia, the Mideast, China, and southeast Asia.
There has no doubt to be fundamental research in science, but applied research is equally important for new improvements and changes in our techniques.
Advertising, the product of capitalism, can only justify itself on the premise that the market is a force for good.
The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.
Related Authors
Alexander Graham Bell Quotes
Scottish
Inventor
David Baszucki Quotes
American
Inventor
Dean Kamen Quotes
American
Inventor
Edwin Land Quotes
American
Inventor
Homaro Cantu Quotes
American
Inventor
Jacque Fresco Quotes
American
Inventor
Joy Mangano Quotes
American
Inventor
Ken Hakuta Quotes
South Korean
Inventor
Mike Lindell Quotes
American
Inventor
Nikola Tesla Quotes
American
Inventor
R. Buckminster Fuller Quotes
American
Inventor
Ray Kurzweil Quotes
American
Inventor
Simone Giertz Quotes
Swedish
Inventor
Thomas A. Edison Quotes
American
Inventor
Tim Berners-Lee Quotes
English
Inventor
Tony Fadell Quotes
American
Inventor