A Quote by Charlie Munger
I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.
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I don't think every actress in Bollywood has been associated with Lux. A select few actresses, who they felt suited the brand right (have been associated with it) and they all have been actresses of great stature with wonderful careers and some wonderful work. I am very honoured to join the group of people who have been with Lux over the years.
Who doesn't love an ice-cold Coca Cola? I'm not the biggest fan. So my New Year's Resolution for 2015 was to reach every corner of the world where Coca-Cola is not officially distributed.
The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.
Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet people around the world seem to think that Coca-Cola is something and they are eager to ask for it by name and even to pay a premium for it.
I've never really been associated with the hackers very much. I am sympathetic to them. I understand how their mind works. It's like a child that is born and wants to explore every little - open up every little drawer there is and find out how the world works.
I want to be tolerant of other people's beliefs. I have wonderful friends who are religious, and I don't want to say that they're dimwits. They should certainly be able to pursue what works for them. I'm just saying that it doesn't work for me and I don't want to pretend that it does.
Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.
I don't want to be constantly associated with tragedy. I think I'd like to be associated with the idea of 'hope'.
Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?
Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, 'What is that?'
A joyful life isn’t about others; it’s about the brightness that is associated with being alive. Your path to it is through anything that replaces thinking with pure flight, pure joy.
How do we want our air? Pure. How do we want our water? Pure. How do we want sex on our wedding night? Pure.
In general, I feel like when I've associated with someone, the association has elevated me and perhaps lowered the other person.
The dog [in Pavlov's experiments] does not continue to salivate whenever it hears a bell unless sometimes at least an edible offering accompanies the bell. But there are innumerable instances in human life where a single association, never reinforced, results in the establishment of a life-long dynamic system. An experience associated only once with a bereavement, an accident, or a battle, may become the center of a permanent phobia or complex, not in the least dependent on a recurrence of the original shock.
If you want to be important-wonderful. If you want to be recognized-wonderful. If you want to be great-wonderful. But recognize that he who is greatest among you shall be your servant. That's a new definition of greatness.
Candidates don't want to be associated with poor people, people who have jobs or are ugly; they want to be associated with a certain middle class demographic, so as a result they leave those others out completely.
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