Social media allows you to network, collaborate, and share your work with others. Building a solid network via social is the most valuable thing you can do for your business or personal brand.
Whether via social media or in person, building your relationships is a long-term process, and the ultimate goal is to strengthen your network one person at a time.
When you think about 'World of Warcraft' as a social network, and you think about the future version of Battle.net as Blizzard's social network, then you wanna stay connected to your social network.
If Facebook gets your entire social graph, you don't necessarily want to share everything with your entire social graph. You might wanna parse that social graph. So there's a company called PASS that is a private social network that I personally use for my friends and my family.
If you can have a skewed sense of your body, it stands to reason you could develop the same kind of thing about your relationships with others in a social network.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
I've always been a social network retard, even before there was a social network. People would say, "You want to go to this party and do some networking?"
You can follow your favorite company or organization. You can also mix that in with your family and your social network and talk about all these interests in real time. That's the value, not the brand 'Twitter.' Twitter just provides the venue for it.
'Superbetter' looks more like a social media platform or a social network than a typical video game. You know, there aren't any 3-d spaces to explore. You don't have this avatar that you're building up. It's more about thinking like a gamer.
Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our 'social graphs' - into money for others.
When it comes to building your business and developing a powerful network, you'll want to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you're secure with your success and have the ability to promote others in your industry.
When the social network doesn't find it convenient to have privacy, we say, "Okay, social network, you don't want privacy, maybe we won't have it either." But we did this without having the conversation.
At first, I didn't really use anything in the social network world. I was so anti-social network, which is kind of ironic. I actually first started on a chat room on my fan site.
The people and opportunities your business needs are out there, but the only way to uncover them is to take an active role in bringing your social network to life.
I love social media and the ability to connect to new people through Twitter and Facebook and share my real time experiences with my mommy network.
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
Journalists used to be obsessed with working at a New York magazine or newspaper or TV network. Now the entire industry is obsessed with going viral and how words will be received via social media.