My private joke about 'Luke Cage' is that it's a bulletproof version of 'Lemonade,' and that, essentially, it's a concept album that has a video component.
The thing about Luke Cage that makes him different is - on the surface is he's a hero for hire; Luke Cage wants to get paid. Luke Cage in the comic books is like, 'I'm doing this stuff. It's all well and good, but I gotta make a dollar.'
The reason I keep making so many musical metaphors with 'Luke Cage' is that I don't view it as much a television show as I do a concept album with dialogue.
Even though my approach is slightly different, the Luke Cage of 'Jessica Jones' is no stranger to the Luke Cage of Marvel's 'Luke Cage.' It's really a continuation to a certain extent. It's just got a little different flavor, but it's still the same suit.
I'm excited about 'Luke Cage' with Michael Colter, who plays Luke Cage. I play the villain, Cottonmouth. It takes place in Harlem. It'll just be amazing for people to get to see an African-American superhero, which there weren't any when I was growing up.
Honestly, what 'Luke Cage' is - it's a hip-hop Western. And you have Luke Cage as the sheriff of Harlem.
Luke Cage is seen in 'Jessica Jones,' but he doesn't really come into his own until the 'Luke Cage' series. That's when you really see who he is.
I'm gonna stay an album guy. In fact, concept albums are really blowing my mind right now, because if you want to promote an album, think about it - a concept album might be the way to go.
'Love Letter' is a concept album, and whenever I do a concept album - and I love doing concept albums more than any other kind of album - it allows me to get dressed, in a way, musically.
I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.
What I like about my character: Luke Cage is a person first and foremost. We do have other black superheroes, but he's important because he's touchable. Luke has moments when he has to try to forget his pain, but then, unlike the rest of us, he's also able to channel that frustration into fighting bad guys. Real martyrs aren't trying to be martyrs.
I obviously love those characters ['The Avengers'] with my whole heart. I was on a one-man "Luke Cage is cool" campaign for most of the Aughts. When we announced the New Avengers line-up, and Luke Cage and Spider-Woman were there, a lot of fans went, "WHAT?!?!?! Bulls--t!" And I had to prove myself. They were right: I can't just announce they're cool. What's less cool than that? I have to show that they're cool! But this is way farther than I ever thought it would go.
I'd like to do a concept album, with the concept being about me.
The primary thing that I enjoy about Luke Cage is that he has a morality about him but it's conflicted. He's never sure what the right move is, but he at least contemplates it. He's a not a rash character. It's that thoughtfulness that I really identify with.
My joke, which isn't really a joke, is that there will be one of two tours: the tour for the album that does well, or the tour for the album that stiffs.
My concept of successful living is escaping the matrix, as we've talked about. It has very little to do with what people think success is. I actually feel successful right now, even though I don't have an album out, or a video or a song on the radio, because I'm trying to be obedient to His will.
When I'm writing columns, it's - all I'm thinking about is jokes, joke, joke, joke, setup, punch line, joke, joke, joke. And I really don't care where it goes.