A Quote by Cheryl Heller

Design is the best way to get from A to B when you don’t yet know what B is. — © Cheryl Heller
Design is the best way to get from A to B when you don’t yet know what B is.

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You can get the best locksmith in the world to design the best lock he can design, is it pick proof? No, it's not: it can be very hard to pick, but it is pickable. Because you can get, say, the next 10 best locksmiths, and give them unlimited money and time, they will figure out a way to pick it.
You can never design the best city, but you can design the best city you know how to design at this time.
But design has never been a Europe-only project. The best of design has global influences. And we've got to design the future immigration system to make sure that we continue to attract the brightest and best.
Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
If you want to come up with a really original design idea, and you want to capture a whole new design direction, perhaps the best way to arrive at that is not by acting and thinking and doing like everybody else. That's all.
A design is intuitive when people just know what to do and they don’t have to go through any training to get there When a design is not intuitive, our attention moves away from what we’re trying to accomplish to how we can get the interface to accomplish what we want.
The argument culture urges us to approach the world - and the people in it - in an adversarial frame of mind. It rests on the assumption that opposition is the best way to get anything done: The best way to discuss an idea is to set up a debate; the best way to cover news is to find spokespeople who express the most extreme, polarized views and present them as 'both sides'; the best way to settle disputes is litigation that pits one party against the other; the best way to begin an essay is to attack someone; and the best way to show you're really thinking is to criticize.
When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
Design is all about relationships. Unfortunately, many designers don’t fully appreciate this. Some of the best design work I’ve ever done was drinking coffee or beers with engineers, marketing people, and business development hustlers. And I wholeheartedly mean design work.
From university, I tried to get into the profession almost immediately, and just got kind of kicked back in London, by lots of people saying, "Well, you know, we'll need to see you in something. And the easiest way for you to get seen in something is drama school. That is the best way to get an agent."
When I design the clothes, I have a very good team around me, showing me different pieces and cuts. I'm very involved in the process, I go to L.A. and get onto the design floor, and I help pick out the best pieces.
The best way to get trained is to get mentored - live or by reading or watching videos by masters. That way, you start executing based on lessons from the best.
The best thing you can do to set yourself apart is just be yourself. If you're fake, you know people find out who you are later, it's like, 'Well that's not who we thought you were.' Being yourself is where you feel most comfortable and people get, you know, they feel that connection the best. That's the best way to go. You always have to be yourself.
Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.
I know from having had a child, and from having been a child myself, that children will copy you. So, the best way to get them to read, is to read. The best way to get them to do anything is to do it yourself, and they will absolutely copy you. That way, you don't have to worry about what's supposedly age appropriate, a child will pick something up when the child is ready.
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