A Quote by Cheryl Ladd
I was the singing voice of a cartoon character. I did dog food commercials. I did a lot of commercials, actually, and helped pay my rent and my classes. Then I'd get one good line or two good scenes. I was building my career and building my own experience and learning technically what it was like to be on a set and all of those things.
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I made quite a lot of money in commercials and I decided when I got out of school to take singing lessons so I could get into singing commercials, too.
A lot of the good cameraman who we used are doing television work; they're doing commercials for a lot of money. And the commercials look incredible. But what's it about? I made three major commercial campaigns. I enjoyed it, I experimented with it, and at the end of the day I felt no satisfaction. It was like having a fast food lunch.
Commercials certainly pay more than films. I was pleasantly surprised at the profitability of commercials when I did my first ad for a popular soap brand years ago. I was paid a huge amount of money for a mere 30 seconds of screen presence. After that, ads have been a regular feature in my career.
I had school debt I had to pay off. Sometimes I would do commercials to get me through. And so I kept bumping along like that and learning different things. I knew I wanted to get out on my own. I was just super-curious, and I was a good listener. And that got me through.
A lot of people are like, "You're doing commercials?" And I honestly feel like those Sierra Mist commercials are better than a lot of sitcoms I get offered. It's hard work, and I'm paid a lot of money, and I do it because I love the soda.
We bought an apartment building and were going to live off the rent money. We rented to people who were on welfare and a lot of times they couldn't pay the rent. We wouldn't throw them out so we lost the building.
It was always fun auditioning for commercials, because that was the beginning of my career, and me figuring out how I was going to portray myself as an actress vs. a model, because models were very different back then in the early '70s. They didn't usually hire models for acting. But I acted first in commercials and then I did modeling, so it was a little different.
A month before graduation I got an off-Broadway job. Then I did some commercials, including one for MCI. You can only see half of me, but it paid well. Thank God for commercials.
When I started out in Canada, I did a lot of voice-overs and commercials.
I did a lot of commercials starting in about '75, yeah. Well, not 'a lot'; I never was a big old commercial gal, but I made a good living. I didn't immediately make 'a living' at commercials; the first year I made maybe a living was about '80. I had a great year in '85. I had a nice little supplement.
I lived in San Francisco for about eight years and I did a lot of improvisation there. The improvisational world ruled the voice world in San Francisco, so I became a voice talent there and did a lot of commercials and worked all the time. But I never could break into animation.
The good thing about those original credit card commercials was that they were very "filmic", they were like little movies, so it wasn't a big step to think well maybe we could make a big movie using this character, which we eventually did.
I loved doing commercials when I did commercials. I made a living. I worked in front of a camera. I could do plays for free.
It wasn't all spent on practicing, I did do other things! but the classical guitar means a lot to me so I spend many hours building good chops and getting a good program together.
I did take some voiceover classes. I always loved the idea of doing a voice for a cartoon character. I just voiced the character of Suzi X in the upcoming 'The Haunted World of El Superbeasto.'
I did a character called Captain Q for Nestle's Quik. Those commercials were kind of funny.
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