A Quote by Chet Faker
I like a lot of independent brands - Melbourne's Kloke, Handsom and Neuw Denim, and Bassike in Sydney. It's easier to be proud of what you're wearing if you've met the people behind the brand and there's more of a personal story.
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The great thing about coming to Melbourne is that people talk about Sydney being the food capital but Melbourne is a lot more; it has that residential feel, a feeling of homeliness. When you go to restaurants, it's known as a creative, artistic city. That's what you get with the food.
I would like to work with brands I personally love, like Haider Ackermann, Chanel, or Off-White, to even newer brands like Rhude and A-Cold-Wall. It's easier and more organic when you know and love the brand already.
At first I moved from Sydney to Melbourne, because most of the comedy was shot in Melbourne, and then from Melbourne to Los Angeles - and you have to sacrifice stuff.
I performed in Sydney some years ago for the Sydney Festival and I am just so pleased to be returning to the wonderful Sydney Opera House and also performing in Melbourne for the first time.
I see a lot of people dressing very similarly, and I see brands being cool because of their name and because of who wears the brands, but that's always been the case. That's kind of the history of fashion. You know, celebrities wear their clothes and people think these celebrities are cool, and then the clothes become valuable. It gives clothes a commodity factor once a certain individual starts wearing that brand. But do I think there's something wrong? I think what's wrong with the fashion world, particularly men's fashion, is the lack of creativity behind it.
A lot of denim companies deal with what the shoes of the season are going to look like, and proportions to what people are wearing on top. If girls are wearing big sweatshirts they'll want a skinnier jean, and if they're wearing tight tops they'll want a wider jean. You have to play in the playground of what's happening culturally.
There's a lot of responsibility involved in sharing a very personal story with a lot of people, and it's easier for others not to know about things - and I know that. But in terms of the general climate, socially, these are things people have to deal with on a daily basis. We hear so many negative stories but rarely do we get positivity. We have memes of cute cats and puppies and things like that, but if they didn't exist, people would be a lot more unhappy. We need more things like that.
You have a character who is wearing a scarf on her head on a billboard in LA, New York, Sydney and Melbourne. That's how I would face barriers being thrown at me.
Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to.
I love wearing Converse or Vans and wear a lot of bombers or denim jackets. I'm also a bit of loser, so wear a lot of film and band T-shirts. My friends say that I look like a cartoon character because I'm always wearing the same kind of stuff.
My granddad founded a manufacturing company in Northern England - a place called Bury - that manufactured denim, and one of the brands they created denim for was Disney.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
Melbourne is my type of city, much more so than Sydney.
I like for jewelry to tell a story and to be able to talk about what I'm wearing. That's more important to me than a name, brand, or label.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.
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