A Quote by Chip Heath

The more hooks an idea has, the better it will cling to memory. — © Chip Heath
The more hooks an idea has, the better it will cling to memory.
Memory is not like a container that gradually fills up, it is more like a tree growing hooks onto which memories are hung. Everything you remember is another set of hooks on which more new memories can be attached. So the capacity of memory keeps on growing. The more you know, the more you can know.
I sell ideas. Actually, if you think about it, everything is really no more than idea. The past is nothing more than a memory, which is one kind of idea. The future is still a hope, another kind of idea. The present is fleeting and becomes a memory before you can put your hands on it. All ideas. I sell ideas.
Say a word, say a thousand to me on the telephone and I shall choose the wrong one to cling to as though you had said it after long deliberation when only I provoked it from you, I will cling to it from among a thousand, to be provoked and hurl it back with something I mean no more than you meant that, something for you to cling to and retreat clinging to.
Some of us cling to our curses if we haven't anything better to cling to!
I love that the idea of examining memory, and the way memory is edited was made more interesting because it was being filtered through a writer.
As we go through life, even through very rough waters, a father's instinctive impulse to cling tightly to his wife or to his children may not be the best way to accomplish his objective. Instead, if he will lovingly cling to the Savior and the iron rod of the gospel, his family will want to cling to him and to the Savior.
My memory of those places is better than my pictures. That's why I get much more satisfaction out of shooting thematic work that has to do with an idea that I'm searching for, or searching to express.
I'm still willing to continue living with the burden of this memory. Even though this is a painful memory, even though this memory makes my heart ache. Sometimes I almost want to ask God to let me forget this memory. But as long as I try to be strong and not run away, doing my best, there will finally be someday...there will be finally be someday I can overcome this painful memory. I believe I can. I believe I can do it. There is no memory that can be forgotten, there is not that kind of memory. Always in my heart.
Do not cling to anything, to any idea; because clinging is the bondage, even to the idea of enlightenment.
I still do one song by myself onstage. it gives people the extremely personal thing where it's just me on guitar. But, I think the songs are better as a band. I think with all of the extra little hooks and backing vocals, it just adds to what my initial idea was.
Memory is a wonderfully useful tool, and without it judgement does its work with difficulty; it is entirely lacking in me.... Now,the more I distrust my memory, the more confused it becomes. It serves me better by chance encounter; I have to solicit it nonchalantly. For if I press it, it is stunned; and once it has begun to totter, the more I probe it, the more it gets mixed up and embarrassed. It serves me at its own time, not at mine.
Where is the peace in more is better? This idea keeps us exclusively in the physical domain. You can replace the more is better belief with an inner serenity that doesn't need more to be acceptable. There is no peace in more is better, and if it doesn't being peace to your life, then it's something you want to discard.
I still have a dream today that one day war will come to an end, that men will beat their swords into plowshares and their spears into pruning hooks, that nations will no longer rise up against nations, neither will they study war any more.
Ideas are nothing. They're irrelevant. If you think your idea is so important, you're doomed. The reality is if you don't like one idea, I've got 299 more. If I tell you my idea, and you can execute better against that idea than I can - great; I get to play a terrific game.
Who knows what the future holds but I think I'll always be that dude that can run hooks, and do hooks for other artists, and really know how to make a catchy hook.
One person might be able to learn by reading, another will have a good audio memory, and another will make notes in different colored pens. I have a more multi sensory memory - I remember what I was doing when I learnt it and where I was.
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