A Quote by Chip Heath

The first problem of communication is getting people's attention. — © Chip Heath
The first problem of communication is getting people's attention.
COMMUNICATION: If I had to pick a first rule of communication-the one practice above all others that opens the door to connecting with others-it would be to look for common ground. Too often people see communication as the process of transmitting massive amounts of information to other people. But that's the wrong picture. Communication is a journey. The more that people have in common, the better the chance that they can take that journey together.
I think getting people's focus, getting people's attention on anything has never been harder, because the media has done everything in its power to try and dissolve people's attention, shift it round absolutely all the time.
With communication technology in general, there's a kind of certain critical mass of people. Once you get to 15% of the world's entire population using one communication technology, that's a big deal. It's beyond the theoretical at this point. The people who think it's a fad have probably not been paying that much attention.
Most of the time when there's a communication problem, it's because the message being received is not the message you want. It's not that they don't know what they need to do, how we need to act as a team, whatever. If you don't like the message, then you go say there's a communication problem.
If you're looking for ways of getting quick communication, maybe texting is the way to go. People can't walk these days without having one hand balancing a smart phone. If that's the way people are going to live, it is the case that something that vibrates in their hand is going to get their attention more quickly than an email.
I think for any actor to say they don't like attention is ridiculous. Of course we love attention. But getting attention is different than pretending the attention means something.
This story is the ultimate example of American’s biggest political problem. We no longer have the attention span to deal with any twenty-first century crisis. We live in an economy that is immensely complex and we are completely at the mercy of the small group of people who understand it – who incidentally often happen to be the same people who built these wildly complex economic systems. We have to trust these people to do the right thing, but we can’t, because, well, they’re scum. Which is kind of a big problem, when you think about it.
People tend to pay too little attention to history - the history of Silicon Valley and American business - and think they're the first people to come across a problem.
My mentality is I've never been the guy that always has to be the center of attention or has to be the front guy. I have no problem doing my job and somebody else getting the credit, or the attention being on somebody else.
I'm very happy with how I look. I never had any problem in getting work or male attention.
After a while, you just want transportation, and things like cool cars or motorcycles are all about getting attention. I get all the attention I could ever need, so I kind of like being in a minivan and people not paying so much attention to me.
Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
My only way of getting my uncles' attention or aunts' attention or whoever's attention was by dancing and singing around the house.
Our first cultural attribute is over-communication rather than under-communication.
Here's the problem: People have completely and utterly forgotten one thing when it comes to communication - intent.
Young people realize that something is amiss. There's a generation that fell in love with their phones, and it's very hard for them to see that there's a problem. But young people are desperate for the attention of their parents, who are really not paying attention to them.
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