A Quote by Chris Brogan

Content marketing is weaponized storytelling.

Chris Brogan

Quote Topics

Content Content Marketing Marketing Storytelling

Quote Author

Chris Brogan
American - Author
Born: April 8, 1970

The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.

John Rampton

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.

Rick Santorum

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.

Michael Brenner

Content marketing is the only marketing left

Seth Godin

The next evolution of content marketing is not more content; it's better distribution.

Chris Penn

Content Marketing is all the Marketing that's left.

Seth Godin

I think TV content has changed a lot and even films, especially after the web platform has come in. Now, there's an option for everyone, you'll find content that appeals to you. So, I really like how storytelling is changing.

Ishita Dutta

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.

Chris Bennett

Fashion data was used to build AI models to help Steve Bannon build his insurgency and build the alt-right. We used weaponized algorithms. We used weaponized cultural narratives to undermine people and undermine the perception of reality. And fashion played a big part in that.

Christopher Wylie

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.