A Quote by Chris Brogan

The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving. — © Chris Brogan
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
Social media puts the "public" into PR and the "market" into marketing.
China's social media is becoming more and more influential; I think this is a very good thing. In China, social media gives people an outlet to post about themselves, to find out information from other people. Everyone is very focused on social media and this will be the same in the future.
I understand the art of PR, social media, gossip, and what that does for businesses, so I don't really trip off of it.
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
People in my industry [PR] would like people to believe we have ways to control social media. But that's one of the great swindles.
As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Small businesses forget how to be social. Everyone tries to do social media when they should just try being social. To be successful with social media, you have to treat each individual person just like you would in real life by establishing a genuine connection with them.
I don't live in that world where I'm on social media, I don't got social media. Or I'm reading articles [about my game], so it's like I hear stuff by word of mouth a couple of days after so it never gets to me. So I can't get mad about what they say.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
Personally, even though I have a great PR team, no one except my husband and I touch any of my 10 social media accounts. It's a lot of work, but I know that my brand, my image, and my voice are authentic to me.
I'm very specific about what I put out on social media about myself. But that's also why I like social media: because it feels like the only thing that I have to control my own image.
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