A Quote by Chris Jogis

Brand equity doesn't change based on economic considerations. — © Chris Jogis
Brand equity doesn't change based on economic considerations.

Quote Author

Chris Jogis
Born: May 24, 1965
Personal brand equity erodes much faster than corporate brand equity.
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
I have got nothing against family companies, but there must be real equity, that is all I say. It cannot be based on influence or political friendships. It has to be based on real equity backing their dreams.
In appointing our Ambassador to the United States at this important time, with the 1936 crisis ahead, such considerations as dignity, past career, equity and sentiment must be discarded and a man of ability chosen in the interests of the country. In the light of these considerations, we find Hiroshi Saito, present Minister of Holland, the right person for the post.
As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too.
If we hope to stem the mass destruction that inevitably attends our economic system (and to alter the sense of entitlement - the sense of contempt, the hatred - on which it is based), fundamental historical, social, economic, and technological forces need to be pondered, understood, and redirected. Behavior won't change much without a fundamental change in consciousness. The question becomes: How do we change consciousness?
Hitler's economic revolution in Germany had reduced financial considerations to a point where they played no role in economic or political decisions.
Hitler's economic revolution in Germany had reduced financial considerations to a point where they played no role in economic or political decisions
The good designer aims at a perfect fusion of the various considerations which enter into his design. He aims at an untortured unity-a direct whole. He arranges his levels consciously or subconsciously, adhearing to the requisites of the problem he is asked to solve or to his own inclination. Some designers see total act through a disc of aesthetic considerations-others, more practical minded, may put economic considerations at top level.
We call for a welcoming path to citizenship, an end to police violence, and a transformed foreign policy based on international law and human rights - not based on these policies of regime change and economic and military domination.
On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.
Education makes us the human beings we are. It has major impacts on economic development, on social equity, gender equity. In all kinds of ways, our lives are transformed by education and security. Even if it had not one iota of effect [on] security, it would still remain in my judgment the biggest priority in the world.
There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.
I don't want to help brand someone else and not have equity or ownership in that company.
Economic growth tends to require the taking of resources from the Earth. So something has to change on a debt-based economy.
Most of the time, economic data is fairly benign. I don't wish to imply it is meaningless, but it is not a driver of stock markets. Indeed, the correlation between economic noise and how equity markets perform has been wildly overemphasized.
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