A Quote by Chris Kilham
For a product to really be sustainable, it's really got to deliver the goods for the end user. That drives the whole rest of the equation.
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The only way to end poverty, to make it history, is to build viable systems on the ground that deliver critical and affordable goods and services to the poor, in ways that are financially sustainable and scaleable. If we do that, we really can make poverty history.
You have to get your hands dirty. You've got to really deliver the goods, and when you do, you can get something really special.
I got a pommel in my eye. A pommel is the end of a sword - not the sharp end, the other end. It wasn't actually a sword fight. I was rugby tackling somebody but we hadn't rehearsed with all the kit on so suddenly there's a whole other part of the equation and that did really hurt.
User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them.
I know it sounds earnest, but I do really feel in my bones that acting is just a small part of the equation when you are making a movie. The director really is in charge. Actors are as important or unimportant as the rest of the people around them.
Steam is not really leading the PC in any creative way, but it certainly has proved that the PC is a viable commercial platform by having a product that is amazingly easy to use for the end user, to the point where it's easier to buy a game on Steam than it is to pirate it.
The Moodies is a responsibility to deliver the goods every night onstage and to do it sincerely; otherwise, it doesn't work. You've got the three guys left in the Moodies that really want to do it onstage, so I think we're truer to the old records now than we ever were.
When you're on the field, you've got to deliver. It doesn't matter what you potentially could deliver or what you might be able to deliver in future - you've got to deliver it there and then.
I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe. It comes down to think really hard and use your judgement to figure out who you're really building this for.
I think the way design was practiced for most of the 20th century was very declarative. A designer came up with a solution for a project and put it in place and shipped the solution and it landed in a reader or a customer's hands as a brochure. They would see it as a poster, or as a piece of signage. And that was sort of it. That was the end of it. I think Internet technology has really upended that whole equation because in some ways a designer's work is never really done online.
The Internet has crept up on us, and we need to know what it is and start looking at it. We have to decide which bits we want, which bits we don't, and how we're going to use them - and how we're going to put pressure on the people who deliver these goods to deliver what we really want.
You don't often get what you ask for, and I got exactly that. I got a show that was on cable, that I could shoot five months a year and go be mommy the rest of the time, and be with a cast and crew that I really, really love, adore and respect. I got all of that.
With screenplays and teleplays, they are mapped, really, in the blueprint of a finished product, which is something you're going to watch on a screen. But a book is an end to itself, really.
Lesson learned? When people say, "You really, really must" do something, it means you don't really have to. No one ever says, "You really, really must deliver the baby during labor." When it's true, it doesn't need to be said.
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