A Quote by Chris Weidman
It's just an honor to be part of an apparel brand like Reebok.
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It's awesome to have a brand like Reebok support what you stand for as well as your creative vision, and I'm excited to show you what a Reebok and Machine Gun Kelly collaboration is all about.
I'm truly excited to be a part of the Reebok family. What really comes through when working with Reebok team is that they live and breathe fitness. They have an incredible heritage in training and know exactly what it takes to help athletes be as fit as they can be.
Golf is a central part of my life and I look forward to working with the great folks at Vineyard Vines to create an authentic golf apparel brand that speaks to the golfer.
To be recognized by a brand like Reebok and to know that the company is looking at mixed martial arts shows the growth of the sport. For me, it's an amazing opportunity. I get to be the face of my own shoe, and it's surreal.
It is an honor for me to take part in Canon's Project Imagin8ion, partnering with a brand that is empowering young filmmakers and is at the forefront of technology.
We expanded the brand to include a whole line of apparel and accessories, but we quickly learned that it was not good to have one channel of distribution.
I love high-street fashion. I'm all about Topshop and Zara - even American Apparel. I love T-shirts and vests - simple things you can just live in. American Apparel also does the best bras - they're amazing.
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.
I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.
I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand.
Since its founding, I've been friends with ModCloth's cofounders and many of its executives and investors. I have long imagined we would one day belong under one roof with that brand as a force in the future of apparel.
A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
It's just fantastic to have someone like the Duchess of Cambridge wear the brand. I think there are often misconceptions about who the brand is for, but it's not just a 20-year-old blonde girl on the beach, and Kate is testament to that.
I grew up in Arizona, but I moved to L.A. when I was 18 to model. I was doing work for American Apparel and then got cast in the Yeezus tour. Vanessa Beecroft did the creative direction, and they hired three American Apparel models and nine dancers - it wasn't a lot of dancing; we were mostly just walking.
Lots of people are going to sell clothes online. But not a lot of people have built a brand, a living, breathing brand that people feel like they're part of.
Nowadays, [young musicians] are so quick to be like, "OK, fine, I'll take the cheque, or I'll get the stamp from XYZ, and I'm expanding my brand," rather than thinking, "I'm part of this space over here, and in order for it to grow, you can't have it assimilated by this bigger bubble or corporate brand."
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