A Quote by Chris Weitz

People like to be able to identify a brand, and I don't really have one. — © Chris Weitz
People like to be able to identify a brand, and I don't really have one.
I like being able to have things that identify you in a brand without blatantly showing a logo.
Adidas is just right. They've been, like, a partner I couldn't be more thankful for. I really feel like they've helped increase my popularity. You know? It's tight to be able to attach to their brand and be able to add whatever I can offer to their brand. It's nice to know that they appreciate it. They are always showing love.
It's like one of the best things that can ever happen to you as an actor: to have your story reach people, even if they don't look like you and even though they may not be able to identify with a black male; they can still identify with what's happening to you.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
It's just nice to be able to communicate and be able to identify with a lot of different cultures. I have no idea what it would be like to be just one thing and speak one language. I feel enormously privileged to travel and be able to mingle and speak to people that, had I only known English, I wouldn't have been able to meet.
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
There are so many people that don't spend enough time loving themselves and there are so many people that go through so many difficulties. I wanted to make a brand Treasures Within where people can actually stand up and talk - I've given a platform to other people to voice their opinions. With my brand, I go to different places like youth centres and colleges to promote body confidence. I'm an anti-bullying activist, so I talk about that as well and I like to hold events like this where I'm able to promote such amazing things.
I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.
I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.
In terms of CBS, I think that the consistency for them, it feels like they have a really clear sense of who they are and what they want, and they're able to keep delivering very consistently on their brand, which is really terrific, and I think NBC has taken some really smart and interesting routes in the things that they've done.
I feel like my brand and Pentatonix brand sometimes don't really... they clash a little bit.
Lots of people are going to sell clothes online. But not a lot of people have built a brand, a living, breathing brand that people feel like they're part of.
Twitter is the only brand of social media that I have ever taken to at all. I like the feeling of having my perception of the world expanded daily, 24/7, by being able to monitor the reactions of 100-and-some people throughout the world that I personally follow so I have some sense of who they are. There has never really been anything like that before, at least in terms of the digestible 140-character bandwidth that Twitter is based on. I am able to wake up, open Twitter, and sort of glance across the psychic state of the planet.
I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can't really be that strong of a brand.
I identify as an agent when I'm agenting, and I identify as an author when I'm writing. I expect both those things to be true for as long as I'm able to do them.
Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.
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