A Quote by Christian Horner
My focus has always been very much on what we're doing at Red Bull. We can't control what others do. It's not our business.
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The main reason for our achievements is teamwork. It's quite simply the group of people that are here at Red Bull Racing and Red Bull Technology working as one unit.
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now its called adventure sports, extreme sports, and outdoor sports.
It is our job as always to focus on what we can control in the business.
We're in a good position with the Red Bull juniors. When I look around at what other schemes there are, Red Bull has invested a huge amount in youth and should be commended for giving these guys the opportunity that might otherwise have gone missing.
Did you know I once tweeted at Red Bull, 'Would you ever consider making a sugar-free, caffeine-free Red Bull?'
NASA might do well to adopt the Red Bull approach to branding and astronautics. Suddenly the man in the spacesuit is not an underpaid civil servant; he's the ultimate extreme athlete. Red Bull knows how to make space hip.
My recommendation is to try and do the best you can in go-karting to be spotted by a big name like Red Bull or Ferrari. And like that you have a chance. If not, nowadays it's very difficult. It's always been, but these days, even more.
I've been involved in motorsports from the commercial point of view for many years with my involvement with DTM and managing other businesses, such as a rally business as well where we are collaborating with Red Bull.
I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.
Our approach on lending has always been that we will lend to India-linked assets, because that's the risk that we understand, and that is the business that has been doing very well.
To be enthusiastic about doing much with human nature is a foolish business indeed; and, throwing himself into his work as he was doing, and expecting so much from it, would not the tide ebb as strongly as it was flowing? It is a rash game this setting our hearts on any future beyond what we have our own selves control over. Things do not walk as we settle with ourselves they ought to walk, and to hope is almost the correlative of to be disappointed.
We're in the doing business, or acting business and creating business. We're not in the results business, so we don't have any control over what the result is. My reward comes in the doing of it.
Well this week's all about Seattle, so we've been doing our best to prepare for the Seahawks. I'm doing that, our team's doing that and we'll be ready to go Sunday. That's our focus.
Don't worry about what you can't control. Our focus and energy needs to be on the things we CAN control. Attitude, effort, focus- these are the things we can control.
In fighting a bull you're always aware of a paradox concerning your perceptions of the bull. On the one hand it's your perceptions of the bull that give you the upper hand. You read the bull, you learn to read the bull more and more accurately, and this reading of the bull is how you deploy your intelligence against the bull's intelligence. Your accuracy in reading the bull is a weapon, maybe your most important weapon, against all the bull's weapons. On the other hand, you're human, you have the human tendency to read into the bull things which may not actually be there.
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