A Quote by Christian Siriano
Now, with social media, it's a whole different world, which is good and bad. Back when I was in college, when there was no Twitter, no one knew what Vera Wang looked like - there was no face to the brand.
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I've always said that I feel lucky to live in the era of social media and be a working model in this time. Back in the day, models were just another face. But social media has given people a voice and not just another face. Not only can you show the world your personality and stuff like that, but you can be a brand ambassador easily.
I come from a traditional media generation, you know? I'm like the last generation of that. And so the whole world has changed, ultimately. Coming into social media, Twitter, Facebook - I mean, the first social media I ever had was Tumblr.
Twitter is the only brand of social media that I have ever taken to at all. I like the feeling of having my perception of the world expanded daily, 24/7, by being able to monitor the reactions of 100-and-some people throughout the world that I personally follow so I have some sense of who they are. There has never really been anything like that before, at least in terms of the digestible 140-character bandwidth that Twitter is based on. I am able to wake up, open Twitter, and sort of glance across the psychic state of the planet.
Social media has brought the whole world together, and that's good in some ways and bad in others, because a lot of the individuality that we all had, everybody shares it now.
I fought the social media thing kicking and screaming. It can demystify. But it's a different world now, and that is part of what we, as humans, have developed: right, wrong, good, bad, I don't know.
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
We're social media-driven now, the social media team is huge in WWE. It really helps expand our brand.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.
The world is changing so quickly, and actors now have this huge platform of social media to interact with their audiences, but I choose not to have a social media footprint. I'm old-school like that.
I started using Twitter a lot and realized I had a lot of fans. Then I saw that I can share my music on Twitter and share my YouTube videos on Twitter. That's how I knew social media was going to be a platform to show my music. That's how I started. I started with Twitter.
The challenge CEOs will face three to five years from now is the same one that they face today. That is engagement. It's hard to keep people engaged in what they are doing. As this generation grows up around social media like Twitter where things are 140 characters, how do you keep them engaged all hours every day at work? How do you keep them focused on the big goals you have?
It's just been my mom and I for, like, three years or so. I love being able to not have to feel like I have to share the whole everything with the world, which is why I'm not very good at the Snap Chat, and I need help with my social media. Because I... I kind of just like having just us.
There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.
Social media, especially Twitter, has completely changed the fashion and media industries - we now can go direct to consumers in a nanosecond - amazing way of distributing content - right to the point.
Gone are the days when your indiscretions at university were recorded in a roneoed college newsletter of which there is only one copy left tucked in a filing cabinet at the back of a library. Today that same college newsletter is online, accessible by the whole world now and forever.
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