A Quote by Christina Tosi
The secret to having an epically beloved bakery is consistency.
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The curt truth is that, in a deep secret way, the state of being beloved is intolerable to many. The beloved fears and hates the lover, and with the best of reasons. For the lover is forever trying to strip bare his beloved. The lover craves any possible relation with the beloved, even if this experience can cause him only pain.
Discipline is not consistency, and the reason why I say that is - like, for an example, making prayer five times a day, that establishes routine and consistency. That I can do. And having certain fundamental consistencies in business, can do. But time management, outside of that, that's where that's a challenge.
If I knew the secret to consistency, I'd be consistent.
We set up a bakery called Bad Boy Bakery, to cook on the inside to sell on the outside. It was huge, because it got them working. I'd give them a certificate to go back in the community with a skill. They could get a job. We set up a little bakery and it's gone crazy. I need to be that raw to do the glossy stuff. I need to get back to that kind of scenario.
My father was a lesson. He had his own bakery, and it was closed one day a week, but he would go anyway. He did it because he really loved his bakery. It wasn't a job.
Bakery air is that steaming hot front of thick, buttery fumes waiting for you just inside the door of a bakery. And I am just going to tell you straight up: That is some fine air!
Repeating the name of the Beloved
I have become the Beloved myself.
Whom shall I call the Beloved now?
Having solidarity is important and having conviction and sticking with it and also consistency. You can't just have one good record, or a couple of good singles, you have to continue making good music to be considered to be a great band. Having some degree of integrity, that's it in one word.
I think what helps enormously is the cultural environment that you have set. We constantly try to monitor it. When you have a base to work from that holds it together, that's something that you can go back to and rely on. A lot of is down to the consistency of work, the consistency of message and the consistency of the players' performances.
You might go to a cheap bakery that uses really bad fats and sugars and stuff like that. You go to a nice bakery and you can enjoy a nice sweet that's made well and it doesn't make you put on any weight if you eat in moderation and if you do a little bit of exercise.
I feel like what I'm bringing to the table that's different is like not just consistency in the music but consistency in the creativity, consistency in the visuals, in the fashion, participation with the fans and things that I give them and merch and stuff like that. And I'm very active with them.
Because after a time having a secret and nobody knowing you have a secret us no fun. And although you dont want others to know what the secret is, you want them to at least know you have one.
There are very few chefs both in Britain and the States that really identify the secret of being consistent. And combine consistency with flavor.
Hostess Bakery plants shut down due to a workers' strike. It was split up. The State Department hired all the Twinkies, the Secret Service hired all the HoHos, the generals are sleeping with the Cupcakes and the voters sent all the Ding Dongs to Congress.
O, let the place of secret prayer become to me the most beloved spot on earth.
Whether I'm pursuing a story or conducting an interview or I'm at the bakery implementing policy and procedure, I have a team who is looking to me. I think my persona is the same for both jobs - perhaps a little bit more in command with the bakery. I say that only because we have so many more employees, and ultimately I make every single decision.
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