A Quote by Christopher Jackson
The emergence of social media in the Broadway fan's life - it's sort of a serendipitous thing for us and for a lot of shows. I always wonder what 'Rent' would've felt like through that lens.
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We do a lot of things that kind of annoy people and our fan base. We try not to get overloaded on it. For us, that means we don't do social media stuff - we have an Avenged Sevenfold social media, but none of the band members have Facebooks or any sort of Twitter.
I don't think that everything on Broadway relates to us, and I think that's why we as black people don't always go to Broadway shows, but shows like 'What's on the Hearts of Men' has a lot of issues that can relate to black families, and that's why I enjoy it.
It definitely feels like I'm sort of reaching people through social media in the right kind of way. I feel like I've been late to the game with the whole Facebook/Twitter thing, because I always thought it was cheap. But, when I started really using it and trying to be myself when using it, which is the hardest thing. I feel like a lot of people are really responding to that.
What's interesting was with all the shows I did on Broadway, I was either the dance captain or the assistant choreographer - I sort of worked my way up to that kind of thing - and I always was interested in more than just the dancers and the numbers. I would always sneak into the room and watch the scene work.
I'm on social media a lot. It kind of revises or revives your career. Because of social media I get pictures and autographs from all over the place. If that wasn't around, people would wonder, "What's Frank Stallone up to?" Now they can just got to YouTube and see a million things. It's quite a bit of fun.
Social media has been an incredible tool to connect to my fan base, and collaborate with people around the world. Some of my biggest breaks have come through people hearing my music on the Internet and then contacting me through social media.
Social media is alluring, tempting, frustrating, etc. We mistake our interactions in social media as community, but is community possible when you don't even know what someone looks like or what his or her voice sounds like? I've enjoyed connecting with a lot of poets through social media, but do I truly know them if I haven't even met them yet?
Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, less like the TV.
Small businesses forget how to be social. Everyone tries to do social media when they should just try being social. To be successful with social media, you have to treat each individual person just like you would in real life by establishing a genuine connection with them.
People see a lot of huge stuff on Broadway, but there's always Off-Broadway energy and also shows that you can work in.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
I don't think anybody has a choice. Everybody has to kind of interact with all the craziness right now. I don't like to engage - a lot of people made a point of doing the social media thing, and I think that social media is complete trash, so I treat it like that. I like Instagram. I like the funny photos. Other than that, it's not for me.
I'm a huge fan of a lot of different genres of music, and I really felt like somehow I had been pigeonholed a little bit - maybe of my own doing - and in a way where I felt like I was sort of falsely defined. What my music was being called wasn't really the music I was always listening to.
I know how to market a lot through social media. My social media, the numbers is crazy.
I've always loved going to see Broadway shows. I've seen 'em all: Rent, Chorus Line, Cats, West Side Story, Guys & Dolls, Wicked, you name it!
The people I idolized I saw once a year on the Tony Awards. I would buy the cassette tapes of the various Broadway shows and scour the photos inside the recording package. That's how I exposed myself to the arts - New York and professional theater felt like a very distant thing.
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