Hip-hop is a part of rock & roll because it comes from DJ culture. DJ culture is the embodiment of all genres and all recorded music, if you actually pay attention to it.
Traditionally, with a DJ set, you just go hear DJ that has a good reputation and let the DJ take you somewhere. It was up to the DJ what he wanted to play. Typically in dance music, people didn't know most of the songs a DJ played.
I know about hip-hop culture, whether it's graffiti writing or DJ-ing or being an MC.
I made my name and reputation DJing in hip-hop clubs in New York. 'Celebrity DJ' is a term that I hated. To me a celebrity DJ is someone that's on 'Big Brother' or in some kind of B-movie who gets a gig to DJ even though they're not talented enough to do it.
When I'm representing my music live I think of it very much in a rock band sense. When I first started doing festivals in the 90s there really weren't other DJs playing the stages I was playing. So I felt I was being afforded an opportunity to kind of make a statement about what DJ music can be live. In the 90s, if you were a DJ you were in the dance tent, and you were playing house music and techno music. There was no such thing as a DJ - a solo DJ - on a stage, after a rock band and before another rock band: that just didn't happen.
No matter what though, there's always rock & roll. There's rock 'n' roll in hip-hop, there's rock & roll in pop music, there's rock 'n' roll in soul, there's rock 'n' roll in country. When you see people dress and their style has an edge to it, that rebellious edge that bubbles up in every genre, that's rock & roll. Everybody still wants to be a rock star.
Argentina is a very interesting culture because unlike Europe and the US, they did not abandon rock and roll music, they did not turn their backs on it. It's an important part of their culture. So guitar music is an important part of their culture. So me being into rock music, I get respect working there, which wasn't happening in Europe or in the US.
House, rap, R&B, disco rock, they are all part of hip-hop culture. Why you ain't playing Kraftwerk along with Jay-Z? That's hip-hop.
There's rock n' roll in hip-hop, there's rock n' roll in pop music, there's rock n' roll in soul, there's rock n' roll in country. When you see people dress, and their style has an edge to it, that rebellious edge that bubbles up in every genre, that's rock n' roll. Everybody still wants to be a rock star, you know?
I've been able to be a part of every movement in music over the last several decades. The only one that I haven't been involved in so much is hip-hop, which I chose not to be involved in because it felt like I would be what they called "perpetrating." It felt like hip-hop was so much of its own culture and that I was not part of that culture.
I try to get the hip-hop aesthetic, most times without an MC. I don't use a rapper or a DJ to give it the hip-hop style; it's strictly the band that makes that music, which is a lot harder to do.
I actually came from the fashion side, so maybe I knew more about fashion - and music like hip-hop because I was a DJ - so it was really successful when we mixed it all up together.
You have the core hip-hop, which would just be beats and breaks, more something like what you hear with DJ Premier. Then you get into the more highly produced hip-hop, which is something like what DJ Khaled does. But at some point, it starts to get kind of pop.
How you act, walk, look and talk is all part of Hip Hop culture. And the music is colorless. Hip Hop music is made from Black, brown, yellow, red and white.
It's just that when you heard hip-hop, no matter where you were, it was a culture that kind of made you want to try to be part of it. Whether you thought you were an artist, whether you thought you could be a DJ, whether you thought you could breakdance, or whether you thought you could rap. It was the kind of culture that had a lot of open doors.
Rock and roll is not an instrument. Rock and roll isn't even a style of music. Rock and roll is a spirit that's been going since the blues, jazz, bebop, soul, R&B, heavy metal, punk rock and, yes, hip-hop.
Hip-hop is a competition culture. It's based around, "My DJ is better than you. My graffiti artist is better than you."