A Quote by Claude C. Hopkins

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.
In oratory affectation must be avoided; it being better for a man by a native and clear eloquence to express himself than by those words which may smell either of the lamp or inkhorn.
When an actor plays a scene exactly the way a director orders, it isn't acting. It's following instructions. Anyone with the physical qualifications can do that. So the director's task is just that – to direct, to point the way. Then the actor takes over. And he must be allowed the space, the freedom to express himself in the role. Without that space, an actor is no more than an unthinking robot with a chest-full of push-buttons.
The following are the universally fundamental laws of literary communication: 1. one must have something to communicate; 2. one must have someone to whom to communicate it; 3. one must really communicate it, not merely express it for oneself alone. Otherwise it would be more to the point to remain silent.
Any poet, if he is to survive beyond his 25th year, must alter; he must seek new literary influences; he will have different emotions to express.
Never express yourself more clearly than you are able to think.
An artist must possess Nature. He must identify himself with her rhythm, by efforts that will prepare the mastery which will later enable him to express himself in his own language.
More than ever, we as parents and a nation must do something about the growth of obesity in our children. We must do more than just talk, we must be concerned enough to act.
From all that I have seen, I am more than ever convinced that art must communicate, and it must represent, describe and express people, their lives and times.
The most difficult thing in the world is to reveal yourself, to express what you have to. As an artist, I feel that we must try many things - but above all we must dare to fail. You must be willing to risk everything to really express it all.
To write convincingly, I think you must be able to relate, in some way, to what a character is experiencing.
...art must must carry man's craving for the ideal, must be an expression of his reaching out towards it; that art must give man hope and faith. And the more hopeless the world in the artist's version, the more clearly perhaps must we see the ideal that stands in opposition - otherwise life becomes impossible! Art symbolises the meaning of our existence.
A successful politician must not only be able to read the mood of the public, he must have the skill to get the public on his side. The public is moved by mood more than logic, by instinct more than reason, and that is something that every politician must make use of or guard against.
[My father] was very impressed when he saw "Death of a Salesman," I must say. He recognized himself to some extent.
You must love the crust of the earth on which you dwell more than the sweet crust of any bread or cake. You must be able to extract nutriment out of a sand-heap. You must have so good an appetite as this, else you will live in vain
All attempts at gaining literary polish must begin with judicious reading, and the learner must never cease to hold this phase uppermost. In many cases, the usage of good authors will be found a more effective guide than any amount of precept.
Must you go? I was rather hoping you'd stay and be a ministering angel, but if you must go, you must." "I'll stay," Will said a bit crossly, and threw himself down in the armchair Tessa had just vacated. "I can minister angelically." "None too convincingly. And you're not as pretty to look at as Tessa is," Jem said, closing his eyes as he leaned back against the pillow. "How rude. Many who have gazed upon me have compared the experience to gazing at the radiance of the sun." Jem still had his eyes closed. "If they mean it gives you a headache, they aren't wrong.
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