A Quote by Claude C. Hopkins

The weight of an argument may often be multiplied by making it specific — © Claude C. Hopkins
The weight of an argument may often be multiplied by making it specific
In a discussion of this kind our interest should be centered not on the weight of the authority but on the weight of the argument. Indeed the authority of those who set out to teach is often an impediment to those who wish to learn. They cease to use their own judgment and regard as gospel whatever is put forward by their chosen teacher.
I think, the argument sometimes that I've had with folks who are much more interested in sort of race-specific programs is less an argument about what is practically achievable and sometimes maybe more an argument of "We want society to see what's happened, and internalize it, and answer it in demonstrable ways." And those impulses I very much understand.
The argument that making contraceptives available to young people would prevent teen pregnancies is ridiculous. That's like offering a cookbook as a cure to people who are trying to lose weight.
We sometimes hear the argument, 'All the world' thinks this, or does that, given as a reason for our doing likewise; but that is an argument that should have no weight with the Christian, who is commanded not to be conformed to the world.
Because the speech is an argument, and a great speech makes an argument well, the act of making that argument is a really important part of how the policy process coalesces and solidifies both for the candidate and also the people serving that candidate.
It is often possible to decide the issue of a battle merely by making an unexpected shift of one's main weight.
Rather than thinking in terms of a specific genre or specific kind of thing, I hope I can just stay relatively small and keep making my movies. If I can keep writing them and making them, I'll be happy.
The greatest danger in any argument is that real issues often clouded by superficial ones, that momentary passions may obscure permanent realities.
I hate cutting weight. I hate making weight. I hate dieting. But I'm going to make this weight. I can't wait to do that when I step on them scales.
Formulate a specific game plan... the specific steps in making your intention come to life.
Very often, things that people may think come from the writer, very often don't. There's a lot of cooks in the kitchen when it comes to making a movie. When you hear a line of dialogue that sounds kind of tinny, it's pretty easy to cite the screenwriter. But there's a lot of stuff that goes into making a movie.
It is commonly said that if rational argument is so seldom the cause of conviction, philosophical apologists must largely be wasting their shot. The premise is true, but the conclusion does not follow. For though argument does not create conviction, the lack of it destroys belief. What seems to be proved may not be embraced; but what no one shows the ability to defend is quickly abandoned. Rational argument does not create belief, but it maintains a climate in which belief may flourish.
Let us take a patriot, where we can meet him; and, that we may not flatter ourselves by false appearances, distinguish those marks which are certain, from those which may deceive; for a man may have the external appearance of a patriot, without the constituent qualities; as false coins have often lustre, though they want weight.
The uniqueness of humans has been claimed on many grounds, but most often because of our tool-making, culture, language, reason and morality. We have them, the other animals don't, and -- so the argument goes -- that's that.
The notion that somehow or another they'll (Iran) put it in a picnic basket and hand it to some terrorist group is merely an argument that may be convincing to some people who don't know anything about nuclear weapons. I don't find that argument very credible, I'm not sure that people who make it even believe in it. But it's a good argument to make if you have no other argument to make. The fact of the matter is, Iran has been around for 3000 years, and that is not a symptom of a suicidal instinct.
Public discourse requires making an argument for a point of view, not having an argument - as in having a fight.
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