A Quote by Claude C. Hopkins

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

Claude C. Hopkins

Quote Topics

Am Arts Conceal Either Great Headline Interest Journalistic Reveal Writing

Quote Author

Claude C. Hopkins
American - Businessman
1866 - 1932

All schools, all colleges, have two great functions: to confer, and to conceal, valuable knowledge. The theological knowledge which they conceal cannot justly be regarded as less valuable than that which they reveal. That is, when a man is buying a basket of strawberries it can profit him to know that the bottom half of it is rotten.

Mark Twain

Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.

John Caples

I believe that every paper in the country should have one headline that when you read it, you laugh so hard you can't stand it. It has to be that way. What about a headline like this: 'Hippo Eats Dwarf'? How good is that? You read that headline, and you immediately close the paper and say, 'Wow, it's gonna be a great day.

Lewis Black

The liberal arts are the arts of communication and thinking. 'They are the arts indispensable to further learning, for they are the arts of reading, writing, speaking, listening, figuring.

Oliver DeMille

I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong journalistic streak in me, and had I not been a filmmaker, I would have become a film journalist. I have combined my perceptive and journalistic traits to create my own brand of cinema.

Madhur Bhandarkar

Surfaces simultaneously reveal and conceal.

John Paul Caponigro

Reveal art; conceal the artist.

Gustave Flaubert

If you only notice human proceedings, you may observe that all who attain great power and riches, make use of either force or fraud; and what they have acquired either by deceit or violence, in order to conceal the disgraceful methods of attainment, they endeavor to sanctify with the false title of honest gains.

Niccolo Machiavelli

I am not a great believer in the idea that journalistic neutrality means you have to abandon the people you talk to.

Andrew Solomon

Photographs can reveal something to us, and they can also conceal things.

Errol Morris

I love writing. I never feel really comfortable unless I am either actually writing or have a story going. I could not stop writing.

P. G. Wodehouse

The chance that any given sentence is a lie, rather than a truth, I think, is fairly great. An intentional lie, a self-deception, a misconception - there are lots of categories of untruth, not one grab bag. And hotographs can reveal something to us, and they can also conceal things.

Errol Morris

Dramatically it's always more interesting to conceal rather than reveal things.