A Quote by Claude C. Hopkins

"Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make

Claude C. Hopkins

Quote Topics

Best Careless Claiming Damaging Discount Etc Exaggerate Existence Expected Expression Lead Looseness Lowest Make Price Readers Sort Statements Suggestion Tendency Truth World

Quote Author

Claude C. Hopkins
American - Businessman
1866 - 1932

Woman is superlative; the best leader in life, the best guide in happy days, the best consoler in sorrow.

Johann Gottfried Seume

The best society, the best human existence, arrives when humans most closely determine the truth, and act on the truth, and separate it from superstition, falsity, or misinformation. And there is no better system for determining the truth than free speech: Testing the validity of an idea in the waters of public discussion and debate.

Dave Rodgers

The spirit of Texas seems to pervade our everyday existence. Our desire is to be superlative, not only the largest, but also the best in the United States.

Denton Cooley

You have to have a product or service that offers customers a unique advantage over the competition. Some people think it has to be price, but only one person can have the lowest price, and the person with the lowest price isn't necessarily the most successful.

Cameron Johnson

It's my job to find the cornel of truth and then exaggerate, exaggerate, exaggerate until it's of an appropriate scale.

Claire Danes

Some sort of belief in all-powerful supernatural beings is common, if not universal. A tendency to obey authority, perhaps especially in children, a tendency to believe what you're told, a tendency to fear your own death, a tendency to wish to see your loved ones who have died, to wish to see them again, a wish to understand where you came from, where the world came from, all these psychological predispositions, under the right cultural conditions, tend to lead to people believing in things for which there is no evidence.

Richard Dawkins

To lead people, walk beside them ... As for the best leaders, the people do not notice their existence. The next best, the people honor and praise. The next, the people fear; and the next, the people hate ... When the best leader's work is done the people say, 'We did it ourselves!

Laozi

America has the best doctors, the best nurses, the best hospitals, the best medical technology, the best medical breakthrough medicines in the world. There is absolutely no reason we should not have in this country the best health care in the world.

Bill Frist

Some people argue against both optimism and pessimism in favor of so-called realistic thinking. They distrust optimism on the grounds that it causes us to sugercoat problems, discount risks, and exaggerate the upside. Pessimism, on the other hand, is criticized as too downbeat, de-energizing, and generally damaging in its impact. This crown prefers realism as the neutral and objective middle ground.

Price Pritchett

There's nobody you can point to in the world that doesn't make a mistake. The best players, the best business people, the best coaches. So one thing is not going to make or break a person.

Dan Gilbert

I know the price of lettuce. You need to understand price and value. You buy the best lettuce you can at the best price you can.

Alice Walton

People in life, when they have a tendency to exaggerate or lie or whatever, you always sort of notice that their voice goes up quite high.

Johnny Depp

Only in situations where competition is illegal will competition not act naturally to bring the best product at the lowest price to the consumer.

John Pugsley

We live in an age rather skeptical of truth, of its existence." There is a "tendency to believe that nothing is definitive, and think that the truth is given by consent or by what we want. The question arises: does "the" truth really exist? What is "the" truth? Can we know it? Can we find it?

Pope Francis

The New York Times and PBS are gatekeepers of a sort. And they perform that role of gatekeeping with a set of rules and aspirations about where they want to lead their viewers and their readers. They value objective facts, and they attempt to transmit a comprehensive view of the world. And they do have values. And they do lead their viewers and their readers to certain conclusions. But it's different than such monopolies as Apple or Google which are dissecting information into these bits and pieces, which they're then transmitting to people. And it's about clicks.