A Quote by Claude C. Hopkins

Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.

Claude C. Hopkins

Quote Topics

Advertising Be Good Believes Brought Business Credit Due Evidence Failure Fate Gets Good Great Great Results He Man Him Like Man Must Others Otherwise Pays Prima Results Secret Some Takes Tonic Which

Quote Author

Claude C. Hopkins
American - Businessman
1866 - 1932

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.

Daniel Starch

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.

Frank Farrington

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

David Ogilvy

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

My good health is due to a soup made of white doves. It is simply wonderful as a tonic.

Chiang Kai-shek

Doing nothing for others is the undoing of one's self. We must be purposely kind and generous, or we miss the best part of existence. The heart that goes out of itself, gets large and full of joy. This is the great secret of the inner life. We do ourselves the most good doing something for others.

Horace Mann

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

As with any other great force of nature, there is both glory and danger in the stories we tell ourselves. Some are toxic and keep our problems festering. Others are tonic and bring us beyond the limitations of our previous history. To be in a life of our own definition, we must be able to discover which stories we are following and determine which ones help us grow the most interesting possibilities.

Dawna Markova

The great secret of morals is love; or a going out of our nature, and an identification of ourselves with the beautiful which exists in thought, action, or person, not our own. A man, to be greatly good, must imagine intensely and comprehensively; he must put himself in the place of another and of many others; the pains and pleasure of his species must become his own. The great instrument of moral good is the imagination.

Percy Bysshe Shelley

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Maurice Saatchi

I blew the lot on vodka and tonic, gambling and fags. Looking back, I think I overdid it on the tonic.

Stan Bowles

There are days when solitude is a heady wine that intoxicates you with freedom, others when it is a bitter tonic, and still others when it is a poison that makes you beat your head against the wall.

Sidonie Gabrielle Colette

When the common good of a society is regarded as something apart from and superior to the individual good of its members, it means that the good of some men takes precedence over the good of others, with those others consigned to the status of sacrificial animals.