A Quote by Claude C. Hopkins

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring — © Claude C. Hopkins
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
One thing that you and I know is language. Another thing that you and I know is how objects behave in perceptual space. We have a whole mass of complex ways of understanding what is the nature of visual space. A proper part of psychology ought to be, and in recent years has been, an effort to try to discover the principles of how we organize visual space. I would say that the same is true of every domain of psychology, of human studies.
Culture, what you believe, what you value, how you live matters. Now, as fundamental as these principles are, they may become topics of democratic debates from time to time, so it is today with the enduring institution of marriage. Marriage is a relationship between a man and a woman.
Every art, like our own, has in its composition fluctuating as well as fixed principles. It is an attentive inquiry into their difference that will enable us to determine how far we are influenced by custom and habit, and what is fixed in the nature of things.
Does the novel have to deepen the psychology of its heroes? Certainly the modern novel does, but the ancient legends did not do the same. Oedipus' psychology was deduced by Aeschylus or Freud, but the character is simply there, fixed in a pure and terribly disquieting state.
Principles are guidelines for human conduct that are proven to have enduring, permanent value.
I chose to deal with the science of cryptography. Cryptography began in mathematics. Codes were developed, even from Caesar's time, based on number theory and mathematical principles. I decided to use those principles and designed a work that is encoded.
When people attempt to rebel against the iron logic of Nature, they come into conflict with the very same principles to which they owe their existence as human beings. Their actions against Nature must lead to their own downfall.
The most beautiful as well as the most ugly inclinations of man are not part of a fixed biologically given human nature, but result from the social process which creates man.
He was Caesar and Pope in o­ne; but he was Pope without Pope's pretensions, Caesar without the legions of Caesar: without a standing army, without a bodyguard, without a palace, without a fixed revenue; if ever any man had the right to say that he ruled by the right divine, it was Mohammed, for he had all the power without its instruments and without its supports.
My interest in science was always essentially limited to the study of principles.... That I have published so little is due to this same circumstance, as the great need to grasp principles has caused me to spend most of my time on fruitless pursuits.
The results of ethnic psychology constitute, at the same time, our chief source of information regarding the general psychology of the complex mental processes.
The words were a paraphrase of the suggestion of Jesus: "Render therefore unto Caesar the things which are Caesar's." Bokonon's paraphrase was this: "Pay no attention to Caesar. Caesar doesn't have the slightest idea what's really going on.
If we are one in purpose, spirit, principle and faith, then it doesn't really matter if we are always of the same opinion. Opinions change and can be easily altered by time, experience, and circumstance. But principles, purposes, spirituality, and faith are enduring values that can bind us as one despite disagreement or dispute.
Physics has never been a comfortable subject for human psychology. The desire to regard everything outside the human race's purview as insignificant, and everything within that purview as firmly under the control of tribal myth and custom, is as strong today as it was in the time of Galileo.
Revolution is not something fixed in ideology, nor is it something fashioned to a particular decade. It is a perpetual process embedded in the human spirit.
Psychology teaches us at every step that though two types of activity can have the same external manifestation, whether in origin or essence, their nature may differ most profoundly.
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