A Quote by Claude C. Hopkins
On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
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After-sales service is more important than assistance before sales. It is through such service that one gets permanent customers.
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good results.
If you're open with people and provide context for the decisions that your making, customers will stick with you.
Often people say they can't base their strategies on customers because customers make unreasonable requests and because customers vary too much. Such opinions reveal serious misconceptions. The truly outside-in company definitely does not try to serve all the needs of its customers. Instead, its managers are clear about what their organization can and should do for customers, and whatever they do they do well. They focus.
Sales may lead to advertising as much as advertising leads to sales.
Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and, therefore, increase the likelihood of making a sale.
In business, we often say that your best customers are the customers you have now. In other words, your most successful sales leads come from the selling you've already done.
I think maybe 50 years ago people and businesses felt like they had to choose between maximizing profits and making customers happy or making employees happy, and I think we're actually living in a special time where everyone's hyperconnected, whether through Twitter or blogs and so on. Information travels so quickly that it's actually possible to have it all, to make customers happy through customer service, to make employees happy through strong company cultures, and have that actually drive growth and profits.
Since I do not believe that there should be different recommendations for people living in the Bronx and people living in Manhattan, I am uncomfortable making different recommendations for my patients in Boston and in Haiti.
If you can get people who don't know about you to know about you (marketing), and you can convert them into customers (sales), and once they're customers, you can lead them from point A to point B, you can accomplish anything on the planet
Not everything that counts can be counted. You can count sales. You can count fans and followers. You can count pins and tweets. But you can't count passion. You can't count commitment. You can't count engagement. You can't count relationships.
I would not advise people to buy a car or house without making a list. You will probably improve your intuitions by making a list and then sleeping on it.
If you go out there and start making noise and making sales - people will find you. Sales cure all. You can talk about how great your business plan is and how well you are going to do. You can make up your own opinions, but you cannot make up your own facts. Sales cure all.
But for me, to get the tattoo was part of moving into adulthood. Making a choice that is permanent and that I'll have to stick with.
I think screenwriter Steve Kloves does such a difficult job. And he does a bloody brilliant job, too. Transferring these Harry Potter books into films and making them coherent is one thing. But making them entertaining, as well, is quite another... He does a tremendous job, and he gets a lot of stick. And it's really unfair sometimes, and I challenge anyone else to do the job he does.
I think most micro-brewers/craft-brewers are similar in that they enjoy making something themselves and at the end of the day they can enjoy the fruit of their labor. Most people really enjoy the process of making beer and like the industry as a whole. We often are passionate about what we do and enjoy talking to people about the art and science of making beer.
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