A Quote by Claude C. Hopkins

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Claude C. Hopkins

Quote Topics

According Actual Advertising Make Only Profitable Purpose Sales

Quote Author

Claude C. Hopkins
American - Businessman
1866 - 1932

Sales may lead to advertising as much as advertising leads to sales.

Michael Schudson

Sales management is the most critical - and underappreciated - role in the sales force. Companies struggle to find something powerful to train sales managers on.

Jason Jordan

We have this idea that extroverts are better salespeople. As a result, extroverts are more likely to enter sales; extroverts are more likely to get promoted in sales jobs. But if you look at the correlation between extroversion and actual sales performance - that is, how many times the cash register actually rings - the correlation's almost zero.

Daniel H. Pink

We have this myth that extroverts are better salespeople. As a result, extroverts are more likely to enter sales; extroverts are more likely to get promoted in sales jobs. But if you look at the correlation between extroversion and actual sales performance - that is, how many times the cash register actually rings - the correlation's almost zero.

Daniel H. Pink

It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take?

Michael Gerber

Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.

Benjamin Barber

Sales managers should track the number of first meetings with "right fit" prospects a sales person is engaged in on a monthly basis...This metric alone will serve as a powerful, early-warning system to sales performance.

Adrian Davis

The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally different from the conventional sales pattern, in which game gear sales peak in the third year and take a downturn thereafter.

Satoru Iwata

If you're in business and you make a sales call and that lead doesn't buy from you, you don't sit there all day mourning the loss of that lead. You go out there and make 10 more sales calls!

Matthew Hussey

God forbid that the United Kingdom should take a lead and introduce a sensible tax system of its own which would probably comprise a very low level of corporation tax - tax on corporate profits - and perhaps a low level of corporate sales tax, because sales are where they are, and sales in this country are sales here, which we can tax here.

Nigel Lawson

If you go out there and start making noise and making sales - people will find you. Sales cure all. You can talk about how great your business plan is and how well you are going to do. You can make up your own opinions, but you cannot make up your own facts. Sales cure all.

Daymond John

Selling is a person-to-person business. You cannot send the sales manual out to make the sale. Sales manuals have no legs and no voice.

Jim Rohn

Salespeople are the most vital people in any business. Without sales, the biggest and most sophisticated companies shut down. Sales are the spark plug in the engine of free enterprise. There is a direct relationship between the success of the sales community and the success of the entire country.