A Quote by Claude C. Hopkins

The compass of  accurate knowledge directs the shortest, safest, cheapest course to any destination — © Claude C. Hopkins
The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
It is of course the nature of historical contraction that the shortest distance to a historical destination is never a straight line.
Holy Communion is the shortest and safest way to Heaven. There are others: innocence, but that is for little children; penance, but we are afraid of it; generous endurance of trials of life, but when they come we weep and ask to be. The surest, easiest, shortest way is the Eucharist.
Having an exciting destination is like setting a needle in your compass. From then on, the compass knows only one point - its ideal. And it will faithfully guide you there through the darkest nights and fiercest storms
A compass is narrow-minded-it always points to the magnetic north... We must discipline ourselves, personally, to fight any deviation from the course Jesus set for us. We cannot be tolerant of any other course.
Holy Communion is the shortest and safest way to heaven.
A policy of life insurance is the cheapest and safest mode of making a certain provision for one's family.
Silence is the safest course for any man to adopt who distrust himself.
Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.
As soon as an Analytical Engine exists, it will necessarily guide the future course of the science. Whenever any result is sought by its aid, the question will then arise — by what course of calculation can these results be arrived at by the machine in the shortest time?
No thief, however skillful, can rob one of knowledge, and that is why knowledge is the best and safest treasure to acquire.
I have no accurate knowledge of my age, never having seen any authentic record containing it.
The shortest distance between any two points on a golf course is a straight line that passes directly through the center of a very large tree.
When it comes to taking genes from viruses and bacteria and putting them into plants, people say 'Yuck! Why would scientists do that?' Because sometimes it is the safest, cheapest and most effective technology to advance sustainable agriculture and enhance food security.
Of course, I don't know everything. Considering the infinite amount of knowledge that one could acquire in a virtually innumerable array of intellectual disciplines, it's probably more accurate to say that I don't know anything.
[Mary] is the safest, easiest, shortest and most perfect way of approaching Jesus and will surrender themselves to her, body and soul, without reserve in order to belong entirely to Jesus.
I want young people to be able to buy into what I design. When I was young, I wanted to buy designer brands even if all I could afford was the cheapest wallet, the cheapest pen, the cheapest T-shirt because I wanted to be a part of it.
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