A Quote by Claude C. Hopkins
Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.
Related Quotes
I think the business of writing a great deal of it is the business of paying attention to your characters, to the world they live in, to the story you have to tell, but just a kind of deep attention and out of that if you pay attention properly the story will tell you what it needs.
Films, fiction, can encompass a whole global vision on a particular subject with any story, whatever it is. You can play the story in whatever country with whatever language in whatever style you want to tell the story in.
I think you tell the story that has to be told. You tell the story that's the truth. You tell the story that readers will be interested in and should know about.
It's not easy to tell a story about writers and make that feel like a complete story and an interesting story.
The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
What I've learned is, if I have to go out and speak, the best way to get people's attention is to tell them a story, tell them a story that came from my corazón.
I wouldn't have thought that the techniques of story-telling, which is what the novel is after all, can vary much because there are two things involved.There's a story and there's a listener, whose attention you have to keep. Now the only way in which you can keep a reader's attention to a story is in his wanting to know what is going to happen next. This puts a fairly close restriction on the method you must use.
I learned, when I look in the mirror and tell my story, that I should be myself and not peep whatever everybody is doing.
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
The whole point of animation to me is to tell a story, make a joke, express an idea. The technique itself doesn't really matter. Whatever works is the thing to use.
Why should I stay? Nor seed nor fruit have I,
But, sprung at once to beauty's perfect round,
Nor loss nor gain nor change in me is found, -
A life-complete in death-complete to die.
Any issue, including political, economic and religious activities human beings pursue in this world, should be fully understood before we pass our judgement. Therefore, it is very important to know the causes. Whatever the issue, we should be able to see the complete picture. This will enable us to comprehend the whole story.
How to avoid cliche at the root of conception? Practice sincerity. If we've come by ... material honestly, through our own personal experience or imagination, we may rightly claim it as our own. ... The way to make material your own is to look for it in yourself. ... It should be a story that only you can tell, as only you can tell it.
A friend gave me a drug for attention deficit disorder, because he's afflicted, but I'm not. So what happened to me is I suddenly had an extra-long attention span. People would tell me a story, and it would end, and I'd get all mad. "Come on, man, there has to be more to that story."
I'm trying to use whatever attention is focused on me and divert it to something that really deserves the attention and try and sort of stay out of the way of the rest of the stuff.
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