A Quote by Claude C. Hopkins
The right name is an advertisement in itself.
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
Hinduism... gave itself no name, because it set itself no sectarian limits; it claimed no universal adhesion, asserted no sole infallible dogma, set up no single narrow path or gate of salvation; it was less a creed or cult than a continuously enlarging tradition of the Godward endeavour of the human spirit. An immense many-sided many-staged provision for a spiritual self-building and self-finding, it had some right to speak of itself by the only name it knew, the eternal religion, Sanatana Dharma.
The town is an advertisement for itself; none of its charms are left to the visitor's imagination.
A good advertisement is one which sells the product without drawing attention to itself.
We humans have had from time unknown the compulsion to name things and thus to be able to deal with them. The name we give to something shapes our attitude toward it. And in ancient thought the name itself has power, so that to know someone's name is to have a certain power over him. And in some societies, as you know, there was a public name and a real or secret name, which would not be revealed to others.
Was there ever a sillier thing before in the world than what I saw in Malabar country? The poor Pariah is not allowed to pass through the same street as the high-caste man, but if he changes his name to a hodge-podge English name, it is all right; or to a Mohammedan name, it is all right.
While I understand that all things must come to an end, whether it's a television advertisement or one's life or the world itself, it doesn't make it any easier to deal with.
And one more thing. About my name — Artemis — you were right. In London, it is generally a female name, after the Greek goddess of archery. But every now and then a male comes along with such a talent for hunting that he earns the right to use the name. I am that male. Artemis the hunter. I hunted you.
If there's one thing I've always taken care of with my work, it's that it's never an advertisement for anything other than the work itself and for the people it's about - no 'Coca-Cola presents.'
Beautiful art sells. If it sells itself, it is an idolatrous commodity; if it sells anything else, it is a seductive advertisement.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
There’s an old writing rule that says ‘Don’t have two character names start with the same letter’, but I knew at the beginning that I was going to have more than 26 characters, so I was in trouble there. Ultimately it comes down to what sounds right. And I struggle with that, finding the right name for a character. If I can’t find the right name I don’t know who the character is and I can’t proceed.
I have my name Cory on my left arm, and I have my mom's name on my right with a cross. She passed away while I was still in high school, so I got that on my right arm.
Jesus has given you the right to use His name. That name can break the power of disease, the power of the adversary. That name can stop disease and failure from reigning over you. There is no disease that has ever come to man which this name cannot destroy.
True, the name of the product wasn't so great. Kindle? It was cute and sinister at the same time - worse than Edsel, or Probe, or Microsoft's Bob. But one forgives a bad name. One even comes to be fond of a bad name, if the product itself is delightful.
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