A Quote by Clayton Christensen

Businesses want to think in terms of categories. Consumers want us to think in terms of their needs. — © Clayton Christensen
Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.
I don't want to talk in terms of miracles. I think this is a very serious situation. But I do want to talk in terms of Bush becoming a man of the hour, and I think this is way to do it.
I think the real problem is all the negative connotations people have with that term. They think, 'Oh my God! I don't want to be 'plus-size!'' But people attach too much significance to terms. We can't let these terms define us or our beauty.
I really don't think of my work in terms of a genre. I think of it in terms of what I want to say, what I think is cool, and what I'm good at.
I want to encourage people to not think in terms of gifts, but think in terms of, wow. You work hard to succeed at that, because that's exactly what I do.
I think in terms of businesses, in terms of things that are really big and marry technology with entertainment. That's where I like to spend my time.
Unfortunately, sometimes our leaders, for their own political purposes, want us to think in terms of categories and groupings. Our group vs. this group vs. another group. This must end.
I keep plastering it until it comes around to what I want, in terms of all I know and think about painting now, as well as in terms of the initial observation.
I think the record-buying public know what they like, and when people are trying to pander to them, I think they know it. They want the genuine article, so if we try to sort of "dumb down" for the mass public, I think they're too smart for that, and would recognize us as fakes. It seems like the bands that do crossover do so really on their own terms, and they just find that their terms just kind of make a big dove-tail with the masses.
It will be good for us in the long run, and I mean there are six and a half billion people in this world. And it's great for 300 million to keep enjoying more and more property, but I think it's terrific if the remainder do. And I think if they can learn something from us in terms of our system, and I think they have, they are learning more about how to unleash the potential of their citizenry to turn out more goods and services that their citizens want or that we want, I think that's terrific.
Myth does not want to be interpreted in cosmological terms but in anthropological terms or, better, in existentialist terms.
Don't think in terms of comfort; think in terms of freedom. Don't think in terms of safety, think in terms of being more alive. And the only way to be more alive is to live dangerously, is to risk, is to go on an adventure. And the greatest adventure is not going to the moon - the greatest adventure is going to your own innermost core.
You can think whatever you want, you can create all the labels you choose, but the universe just is. You can come to terms with it or not. If you don't come to terms with it, we say you live in illusion.
Museums are managers of consciousness. They give us an interpretation of history, of how to view the world and locate ourselves in it. They are, if you want to put it in positive terms, great educational institutions. If you want to put it in negative terms, they are propaganda machines.
I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.
I want to be someone who is respected and not just in terms of my music. I want to be respected in terms of the way that I treat people... Music is my creative outlet in terms of expressing what is important to me; what has importance, what has a value. And I wanna be respected for that.
Consider, for example, lust versus love. When we lust after someone or something, we think in terms of what they (or it) can do for us. When we love, however, our thoughts are immersed in what we can give to someone else. Giving makes us feel good, so we do it happily. But when we lust, we only want to take. When someone we love is in pain, we feel pain. When someone whom we lust is in pain, we only think in terms of what that loss or inconvenience means to us.
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