A Quote by Clayton Christensen
Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Related Quotes
I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.
Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
Throw in something extra. Whether it's a coupon for a future discount, additional information on how to use the product, or a genuine smile, people love to get more than they thought they were getting. And don't think that a gesture has to be large to be effective.
To gain paying customers you'll need to focus on attracting the right followers, and not just on attracting the most. Communicate often with useful information to increase your value, and focus on pitching your product in a genuine way. Make sure you have a professional web presence, and with any luck, you should start noticing your efforts pay off.
Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.
Meet customers where they are; question how to make the tools customers use more valuable.
I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.
Back in 1980, whale watching surpassed whaling as an industry. Now it's worth about four times as much. Whale watching provides far, far more jobs to people than whaling ever did. Whale watching has become an ally in the fight to end whaling.
In the past, there hasn't been much reliable information about startups and small businesses available online. It's information that's really valuable, and it's information that people want to share.
Our alliance with AARP provides valuable insights into the critical 50- plus consumer segment. For more than two decades, The Home Depot has delivered home improvement know-how to customers of all ages. With the help of AARP, our newest workshops will address the specific interests of customers 50 and over.
The access to information the web provides is both daunting and exciting. Information that was once secreted away in library stacks is now so much more easily available.
We're not that much smarter than we used to be, even though we have much more information - and that means the real skill now is learning how to pick out the useful information from all this noise.
Often people say they can't base their strategies on customers because customers make unreasonable requests and because customers vary too much. Such opinions reveal serious misconceptions. The truly outside-in company definitely does not try to serve all the needs of its customers. Instead, its managers are clear about what their organization can and should do for customers, and whatever they do they do well. They focus.
If you think about all the light that enters - that enters the lens of a camera, that's much more than a photo. The light field is all the higher-dimensional information that's lost in a regular photo. When we record all this information, that provides us the opportunity in software after the fact.
How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?
The American media produce a product of very poor quality. Its information is not reliable, it has too much chrome and glitz, its doors rattle, it breaks down almost immediately, and it's sold without warranty. It's flashy, but it's basically junk.
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