A Quote by Clayton Christensen
At the beginning of almost every industry, the available products and services are so expensive to own and complicated to use that only people with a lot of money and a lot of skill have access to them. A disruptive technology is an innovation that simplifies the product and makes it so affordable that a whole new population of people can now have one and use it at the beginning for simple applications, and then it improves to the point that it makes the old technology obsolete.
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Of course, technology is very important now. It's there, its available. It's there to be use however you see fit. You can use it and the jihadist can use it. In their case they have been very effective at making use of technology, particularly with websites. It's primarily through these websites that they do their recruiting. But it's not technology that makes them that way.
The personal computer was a disruptive innovation relative to the mainframe because it enabled even a poor fool like me to have a computer and use it, and it was enabled by the development of the micro processor. The micro processor made it so simple to design and build a computer that IB could throw in together in a garage. And so, you have that simplifying technology as a part of every disruptive innovation. It then becomes an innovation when the technology is embedded in a different business model that can take the simplified solution to the market in a cost-effective way.
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.
The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on a quality basis with an established product.
But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications, targeting our technology into the growing use of digital technology in consumer markets.
But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications , targeting our technology into the growing use of digital technology in consumer markets.
Being an entrepreneur I love to help people, and I think through the products that we develop in my company, we will be able to help a lot of people. Whether it's help them to get over the difficulties of a technology and use it. Or helping employees, creating new jobs, new opportunities for people that work in my company.
Introducing a technology is not a neutral act--it is profoundly revolutionary. If you present a new technology to the world you are effectively legislating a change in the way we all live. You are changing society, not some vague democratic process. The individuals who are driven to use that technology by the disparities of wealth and power it creates do not have a real choice in the matter. So the idea that we are giving people more freedom by developing technologies and then simply making them available is a dangerous illusion.
It's easy to design expensive products. But there's that product democracy that I believe very strongly in to make something affordable for almost anybody that would want to use it.
Although we use a lot of technology and consume a lot of technology as people of color, we're usually not the ones at the tables doing the creating of it.
Using film was so much easier than the digital technology of today. But digital is still at the beginning of what it can be and they'll be fixing all those problems. It's just too complicated - negatives, tinting, flashing - it's a whole new system that takes a lot of time. Of course, it's not as physical. Even the editing. You used to feed a piece of celluloid into an editor. [Digital] is not expensive and that is an advantage, but I must say that I don't love it.
I use Maybelline New York Great Lash Mascara. Thanks to my mother, I have really long lashes, so I've never had to use too much product. I've used this mascara since I was 15, and it's the only one I use. A lot of people think I wear extensions, but nope, I just apply lots of mascara because it's the one thing that makes me feel pretty!
We've lost an edge that we used to have in scientific innovation applications to goods to be sold. In many ways, that is also changing in the electronic field. Almost all of the materials that we use now are of advanced technology, I have an iPad and also an iPod, both of which are made in China. Although we have designed them here with Apple, for instance, they are manufactured overseas.
The team was unbelievable, and Dropbox was a really easy, simple-to-use product. Both Aditya and I believe this is the technology company we want to be working at now, and it has the potential to be the next big technology company.
Embedded in every technology there is a powerful idea, sometimes two or three powerful ideas. Like language itself, a technology predisposes us to favor and value certain perspectives and accomplishments and to subordinate others. Every technology has a philosophy, which is given expression in how the technology makes people use their minds, in how it codifies the world, in which of our senses it amplifies, in which of our emotional and intellectual tendencies it disregards.
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